Connect your brand to high-value consumers at tailgates nationwide. Turnkey sampling activations that drive measurable retail sales—powered by data from Walmart, Kroger, and 6,000+ top retailers.
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See how brands activate at tailgates nationwide.
Everything you need to reach consumers, measure impact, and scale product sampling nationwide.
Reach tailgaters during the pre-game—when they're most receptive to discovering products that fit their lifestyle. Tailgates deliver engaged consumers actively seeking brands like yours.
Leverage shopper data from Walmart, Kroger, Target, and 6,000+ retailers to target consumers who shop at your priority retail partners. Activate experiential media as part of your retail media strategy.
From geo-targeting to fulfillment to reporting—we handle everything. Input your sampling capacity and brand requirements, and we'll match you with tailgates that fit your target criteria.
Every activation combines in-person sampling with digital amplification through partner social and email channels. Drive engagement beyond the tailgate to build lasting brand connections.
Directly attribute each activation to retail sales. Measure brand awareness, purchase intent, and consumer feedback with reporting designed to tie sampling to revenue impact at your target retailers.
Access thousands of tailgates nationwide. Use geo-targeting and demographic filters to zero in on your priority markets and deploy products at scale.
Launch targeted sampling campaigns in three simple steps.
Use geo-targeting tools and retailer shopper data to find tailgates with the highest concentration of your target consumers and priority retail shoppers.
Input your sampling capacity and brand requirements. We match you with tailgates that fit your criteria and handle all logistics—from fulfillment to execution.
Track brand awareness, purchase intent, and consumer feedback. Attribute each activation directly to retail sales at your target retailers.
See what brands achieved at Tailgate
Hosting a sports nutrition brand at our venue during game day was perfect timing and execution. The sampling generated genuine buzz among our crowd, and we even had several customers ask us to stock the product afterward. This kind of activation creates a better experience for our guests and opens up new revenue opportunities for us.
We partnered with a local beverage brand for a weekend sampling event and were blown away by the turnout. The activation brought in 40% more customers than a typical Saturday, and our regulars appreciated discovering new products they ended up purchasing. It was a win-win that strengthened our relationship with the community.
Working with a snack company for our farmers market activation was seamless from start to finish. Customers were engaged and excited to sample, which actually led to increased foot traffic throughout our entire venue for the rest of the day. The platform made it so easy to coordinate logistics and reach brands that aligned with our values.