Trusted by 500+ CPG Brands

Reach Pet owners Where They Bond

Connect your brand to high-value consumers at pet events nationwide. Turnkey sampling activations that drive measurable retail sales—powered by data from Walmart, Kroger, and 6,000+ top retailers.

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Pet Events brand activation
36.9K+
Samples Distributed
255.3K+
Consumer Reach
94+
Pet events
14.44%+
Avg Engagement Rate

Trusted by Leading Brands

Liquid I.V.
Red Bull
Clif Bar
KIND
Kraft Heinz
Anheuser-Busch
La Croix
GT's Kombucha

Drive Measurable Retail Growth

Everything you need to reach consumers, measure impact, and scale product sampling nationwide.

High-Intent Consumer Moments

Reach pet owners during pet day out—when they're most receptive to discovering products that fit their lifestyle. Pet events deliver engaged consumers actively seeking brands like yours.

Retailer-Integrated Targeting

Leverage shopper data from Walmart, Kroger, Target, and 6,000+ retailers to target consumers who shop at your priority retail partners. Activate experiential media as part of your retail media strategy.

Turnkey Execution

From geo-targeting to fulfillment to reporting—we handle everything. Input your sampling capacity and brand requirements, and we'll match you with pet events that fit your target criteria.

Omnichannel Amplification

Every activation combines in-person sampling with digital amplification through partner social and email channels. Drive engagement beyond the pet event to build lasting brand connections.

Measurable Retail Impact

Directly attribute each activation to retail sales. Measure brand awareness, purchase intent, and consumer feedback with reporting designed to tie sampling to revenue impact at your target retailers.

Scale Across Markets

Access thousands of pet events nationwide. Use geo-targeting and demographic filters to zero in on your priority markets and deploy products at scale.

How It Works

Launch targeted sampling campaigns in three simple steps.

1

Target Your Audience

Use geo-targeting tools and retailer shopper data to find pet events with the highest concentration of your target consumers and priority retail shoppers.

2

Launch Turnkey Activations

Input your sampling capacity and brand requirements. We match you with pet events that fit your criteria and handle all logistics—from fulfillment to execution.

3

Measure Retail Impact

Track brand awareness, purchase intent, and consumer feedback. Attribute each activation directly to retail sales at your target retailers.

Brand Success Stories

See what brands achieved at Pet Events

I was impressed by how Recess connected me with brands that aligned perfectly with my pet event's audience. The sampling activations generated real buzz and measurable interest in new products, and my attendees appreciated having access to unique offerings they couldn't find elsewhere.

ER

Eric Udler

Brand Partner

Using Recess to coordinate brand activations at our community pet events has strengthened our relationship with local businesses and enriched the experience for pet owners. The foot traffic and positive feedback from brands have encouraged us to continue hosting activations, and it's become a win-win for everyone involved.

CI

City of Gallatin

Brand Partner

Recess made it incredibly easy to connect with brands looking to activate at our pet events. The platform streamlined the entire process, and we saw fantastic engagement from attendees who were excited to sample new pet products. It's been a great additional revenue stream for our events without adding complexity.

BO

Bounce Events & Marketing

Brand Partner

Frequently Asked Questions

How much does it cost?
Pricing is flexible and based on campaign scope—including the number of samples, venues, and markets. We provide a detailed proposal before any campaign begins. There are no hidden fees or long-term commitments.
What's the minimum campaign size?
There's no strict minimum, but we recommend starting with at least 500 samples across multiple venues to generate meaningful data. Most brands start with a pilot market and scale from there.
How do you target the right consumers?
We use geo-targeting, demographic filtering, and retailer shopper data from Walmart, Kroger, Target, and 6,000+ retailers to match your brand with pet events that index highest for your target consumers.
How do you measure retail impact?
Our reporting connects each sampling activation to purchase behavior at your priority retailers. Track brand awareness, purchase intent, and retail sales lift with attribution designed for CPG brands.