Trusted by 500+ CPG Brands

Reach Partygoers Where They Dance

Connect your brand to high-value consumers at nightlife venues nationwide. Turnkey sampling activations that drive measurable retail sales—powered by data from Walmart, Kroger, and 6,000+ top retailers.

Book a Demo
Hero Image Activate with brand sampling
5K+
Samples Distributed
277.5K+
Consumer Reach
91+
Nightlife venues
1.8%+
Avg Engagement Rate

Trusted by Leading Brands

Liquid I.V.
Red Bull
Clif Bar
KIND
Kraft Heinz
Anheuser-Busch
La Croix
GT's Kombucha

Drive Measurable Retail Growth

Everything you need to reach consumers, measure impact, and scale product sampling nationwide.

High-Intent Consumer Moments

Reach partygoers during the night out—when they're most receptive to discovering products that fit their lifestyle. Nightlife venues deliver engaged consumers actively seeking brands like yours.

Retailer-Integrated Targeting

Leverage shopper data from Walmart, Kroger, Target, and 6,000+ retailers to target consumers who shop at your priority retail partners. Activate experiential media as part of your retail media strategy.

Turnkey Execution

From geo-targeting to fulfillment to reporting—we handle everything. Input your sampling capacity and brand requirements, and we'll match you with nightlife venues that fit your target criteria.

Omnichannel Amplification

Every activation combines in-person sampling with digital amplification through partner social and email channels. Drive engagement beyond the nightlife venue to build lasting brand connections.

Measurable Retail Impact

Directly attribute each activation to retail sales. Measure brand awareness, purchase intent, and consumer feedback with reporting designed to tie sampling to revenue impact at your target retailers.

Scale Across Markets

Access thousands of nightlife venues nationwide. Use geo-targeting and demographic filters to zero in on your priority markets and deploy products at scale.

How It Works

Launch targeted sampling campaigns in three simple steps.

1

Target Your Audience

Use geo-targeting tools and retailer shopper data to find nightlife venues with the highest concentration of your target consumers and priority retail shoppers.

2

Launch Turnkey Activations

Input your sampling capacity and brand requirements. We match you with nightlife venues that fit your criteria and handle all logistics—from fulfillment to execution.

3

Measure Retail Impact

Track brand awareness, purchase intent, and consumer feedback. Attribute each activation directly to retail sales at your target retailers.

Brand Success Stories

See what brands achieved at Nightlife

Hosting energy drink sampling during our Friday night set was exactly what we needed to build community engagement. It gave our regular crowd something fresh to talk about, attracted younger patrons who'd never visited before, and the brand rep was professional and seamless with our operations—zero disruption to our DJs or service.

TH

The Velvet Underground Club

Brand Partner

We partnered with a premium vodka brand for a Saturday night sampling event, and it completely transformed our evening revenue. The activation brought in crowds we wouldn't normally see on a weeknight, and our bartenders loved the energy—customers were genuinely excited to try something new and many stayed for full drinks afterward.

CR

Crimson Rooftop Bar & Lounge

Brand Partner

The cocktail mixer brand activation we hosted last month exceeded all our expectations in terms of word-of-mouth buzz and repeat visits. Our staff saw immediate rapport building between customers trying the samples and each other, which actually increased our table reservations the following week as people came back with friends.

OB

Obsidian Nightclub

Brand Partner

Frequently Asked Questions

How much does it cost?
Pricing is flexible and based on campaign scope—including the number of samples, venues, and markets. We provide a detailed proposal before any campaign begins. There are no hidden fees or long-term commitments.
What's the minimum campaign size?
There's no strict minimum, but we recommend starting with at least 500 samples across multiple venues to generate meaningful data. Most brands start with a pilot market and scale from there.
How do you target the right consumers?
We use geo-targeting, demographic filtering, and retailer shopper data from Walmart, Kroger, Target, and 6,000+ retailers to match your brand with nightlife venues that index highest for your target consumers.
How do you measure retail impact?
Our reporting connects each sampling activation to purchase behavior at your priority retailers. Track brand awareness, purchase intent, and retail sales lift with attribution designed for CPG brands.