Trusted by 500+ CPG Brands

Reach Festival-goers Where They Celebrate

Connect your brand to high-value consumers at music festivals nationwide. Turnkey sampling activations that drive measurable retail sales—powered by data from Walmart, Kroger, and 6,000+ top retailers.

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Music Festival brand activation
412.9K+
Samples Distributed
2.8M+
Consumer Reach
295+
Music festivals
14.53%+
Avg Engagement Rate

Trusted by Leading Brands

Liquid I.V.
Red Bull
Clif Bar
KIND
Kraft Heinz
Anheuser-Busch
La Croix
GT's Kombucha

Drive Measurable Retail Growth

Everything you need to reach consumers, measure impact, and scale product sampling nationwide.

High-Intent Consumer Moments

Reach festival-goers during the festival weekend—when they're most receptive to discovering products that fit their lifestyle. Music festivals deliver engaged consumers actively seeking brands like yours.

Retailer-Integrated Targeting

Leverage shopper data from Walmart, Kroger, Target, and 6,000+ retailers to target consumers who shop at your priority retail partners. Activate experiential media as part of your retail media strategy.

Turnkey Execution

From geo-targeting to fulfillment to reporting—we handle everything. Input your sampling capacity and brand requirements, and we'll match you with music festivals that fit your target criteria.

Omnichannel Amplification

Every activation combines in-person sampling with digital amplification through partner social and email channels. Drive engagement beyond the music festival to build lasting brand connections.

Measurable Retail Impact

Directly attribute each activation to retail sales. Measure brand awareness, purchase intent, and consumer feedback with reporting designed to tie sampling to revenue impact at your target retailers.

Scale Across Markets

Access thousands of music festivals nationwide. Use geo-targeting and demographic filters to zero in on your priority markets and deploy products at scale.

How It Works

Launch targeted sampling campaigns in three simple steps.

1

Target Your Audience

Use geo-targeting tools and retailer shopper data to find music festivals with the highest concentration of your target consumers and priority retail shoppers.

2

Launch Turnkey Activations

Input your sampling capacity and brand requirements. We match you with music festivals that fit your criteria and handle all logistics—from fulfillment to execution.

3

Measure Retail Impact

Track brand awareness, purchase intent, and consumer feedback. Attribute each activation directly to retail sales at your target retailers.

Brand Success Stories

See what brands achieved at Music Festival

Working with Recess to coordinate brand activations at our festival was seamless from start to finish. The platform helped us identify sponsors that genuinely resonated with our attendees, creating authentic experiences that enhanced the festival atmosphere while opening up new revenue streams we hadn't tapped into before.

BR

Breakaway Music Festival

Brand Partner

Recess made it incredibly easy to connect with brands that aligned with our values and customer base. The product sampling activations brought significant foot traffic during off-peak hours, and our vendors reported increased sales from the engaged audiences who stayed longer to explore the market.

TH

The Original Farmers Market

Brand Partner

We've hosted multiple brand activations through Recess and each one has strengthened our relationship with our audience. The direct feedback and engagement we see from attendees trying new products gives us valuable insights, plus the sponsorship deals we've negotiated through the platform have significantly boosted our bottom line.

BO

Borda Productions

Brand Partner

Frequently Asked Questions

How much does it cost?
Pricing is flexible and based on campaign scope—including the number of samples, venues, and markets. We provide a detailed proposal before any campaign begins. There are no hidden fees or long-term commitments.
What's the minimum campaign size?
There's no strict minimum, but we recommend starting with at least 500 samples across multiple venues to generate meaningful data. Most brands start with a pilot market and scale from there.
How do you target the right consumers?
We use geo-targeting, demographic filtering, and retailer shopper data from Walmart, Kroger, Target, and 6,000+ retailers to match your brand with music festivals that index highest for your target consumers.
How do you measure retail impact?
Our reporting connects each sampling activation to purchase behavior at your priority retailers. Track brand awareness, purchase intent, and retail sales lift with attribution designed for CPG brands.