Trusted by 500+ CPG Brands

Reach Visitors Where They Celebrate

Connect your brand to high-value consumers at holiday events nationwide. Turnkey sampling activations that drive measurable retail sales—powered by data from Walmart, Kroger, and 6,000+ top retailers.

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Holiday Events brand activation
83.0K+
Samples Distributed
643.6K+
Consumer Reach
101+
Holiday events
12.89%+
Avg Engagement Rate

Trusted by Leading Brands

Liquid I.V.
Red Bull
Clif Bar
KIND
Kraft Heinz
Anheuser-Busch
La Croix
GT's Kombucha

Drive Measurable Retail Growth

Everything you need to reach consumers, measure impact, and scale product sampling nationwide.

High-Intent Consumer Moments

Reach visitors during the holiday season—when they're most receptive to discovering products that fit their lifestyle. Holiday events deliver engaged consumers actively seeking brands like yours.

Retailer-Integrated Targeting

Leverage shopper data from Walmart, Kroger, Target, and 6,000+ retailers to target consumers who shop at your priority retail partners. Activate experiential media as part of your retail media strategy.

Turnkey Execution

From geo-targeting to fulfillment to reporting—we handle everything. Input your sampling capacity and brand requirements, and we'll match you with holiday events that fit your target criteria.

Omnichannel Amplification

Every activation combines in-person sampling with digital amplification through partner social and email channels. Drive engagement beyond the holiday event to build lasting brand connections.

Measurable Retail Impact

Directly attribute each activation to retail sales. Measure brand awareness, purchase intent, and consumer feedback with reporting designed to tie sampling to revenue impact at your target retailers.

Scale Across Markets

Access thousands of holiday events nationwide. Use geo-targeting and demographic filters to zero in on your priority markets and deploy products at scale.

How It Works

Launch targeted sampling campaigns in three simple steps.

1

Target Your Audience

Use geo-targeting tools and retailer shopper data to find holiday events with the highest concentration of your target consumers and priority retail shoppers.

2

Launch Turnkey Activations

Input your sampling capacity and brand requirements. We match you with holiday events that fit your criteria and handle all logistics—from fulfillment to execution.

3

Measure Retail Impact

Track brand awareness, purchase intent, and consumer feedback. Attribute each activation directly to retail sales at your target retailers.

Brand Success Stories

See what brands achieved at Holiday Events

We partnered with a premium spirits brand for a holiday sampling event, and it was exactly the boost our winter programming needed. The activation drew over 400 new visitors to our venue, many of whom stayed for our other events that weekend. Plus, the revenue share helped us offset costs while our attendees got genuine value from discovering new products.

RI

Riverside Winter Festival

Brand Partner

• Excitement for the product across the board • People of all ages reaching for their sample • Many recognized It was a new product

FE

Ferrara Candy Company Inc

Brand Partner

Working with a natural skincare brand on our holiday gift market was fantastic—their sampling station became one of the most talked-about spots all season. We saw incredible engagement from our regular customers, and the brand's team was so professional and easy to work with. It's the kind of partnership that makes everyone look good and keeps people coming back.

EV

Evergreen Market Co.

Brand Partner

Frequently Asked Questions

How much does it cost?
Pricing is flexible and based on campaign scope—including the number of samples, venues, and markets. We provide a detailed proposal before any campaign begins. There are no hidden fees or long-term commitments.
What's the minimum campaign size?
There's no strict minimum, but we recommend starting with at least 500 samples across multiple venues to generate meaningful data. Most brands start with a pilot market and scale from there.
How do you target the right consumers?
We use geo-targeting, demographic filtering, and retailer shopper data from Walmart, Kroger, Target, and 6,000+ retailers to match your brand with holiday events that index highest for your target consumers.
How do you measure retail impact?
Our reporting connects each sampling activation to purchase behavior at your priority retailers. Track brand awareness, purchase intent, and retail sales lift with attribution designed for CPG brands.