Connect your brand to high-value consumers at food festivals nationwide. Turnkey sampling activations that drive measurable retail sales—powered by data from Walmart, Kroger, and 6,000+ top retailers.
Book a Demo
See how brands activate at food festivals nationwide.
Everything you need to reach consumers, measure impact, and scale product sampling nationwide.
Reach foodies during the food scene—when they're most receptive to discovering products that fit their lifestyle. Food festivals deliver engaged consumers actively seeking brands like yours.
Leverage shopper data from Walmart, Kroger, Target, and 6,000+ retailers to target consumers who shop at your priority retail partners. Activate experiential media as part of your retail media strategy.
From geo-targeting to fulfillment to reporting—we handle everything. Input your sampling capacity and brand requirements, and we'll match you with food festivals that fit your target criteria.
Every activation combines in-person sampling with digital amplification through partner social and email channels. Drive engagement beyond the food festival to build lasting brand connections.
Directly attribute each activation to retail sales. Measure brand awareness, purchase intent, and consumer feedback with reporting designed to tie sampling to revenue impact at your target retailers.
Access thousands of food festivals nationwide. Use geo-targeting and demographic filters to zero in on your priority markets and deploy products at scale.
Launch targeted sampling campaigns in three simple steps.
Use geo-targeting tools and retailer shopper data to find food festivals with the highest concentration of your target consumers and priority retail shoppers.
Input your sampling capacity and brand requirements. We match you with food festivals that fit your criteria and handle all logistics—from fulfillment to execution.
Track brand awareness, purchase intent, and consumer feedback. Attribute each activation directly to retail sales at your target retailers.
See what brands achieved at Food Festival
The partnership with Recess opened up new revenue streams we didn't expect when we started using the platform for food festival activations. Not only did brands have better access to our audience, but our attendees got exposed to products they genuinely loved—it's been a win-win that's strengthened our reputation in the community.
Since Starburst has been around so long it seemed nostalgic with the adults. The kids loved it and parents were very accepting of giveaways. Only issue for us was wrapper trash but it was very minimal for clean up crew so that is a good thing.
Using Recess to coordinate our product sampling activations at major food festivals has transformed how we connect with consumers. The platform made it incredibly easy to find the right venues and manage logistics, which freed up our team to focus on what matters—creating amazing brand experiences and building genuine relationships with food enthusiasts.