Trusted by 500+ CPG Brands

Reach Gamers Where They Compete

Connect your brand to high-value consumers at e-sports events nationwide. Turnkey sampling activations that drive measurable retail sales—powered by data from Walmart, Kroger, and 6,000+ top retailers.

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E-Sports brand activation
12K+
Samples Distributed
107.5K+
Consumer Reach
25+
E-sports events
100.0%+
Avg Engagement Rate

Trusted by Leading Brands

Liquid I.V.
Red Bull
Clif Bar
KIND
Kraft Heinz
Anheuser-Busch
La Croix
GT's Kombucha

Drive Measurable Retail Growth

Everything you need to reach consumers, measure impact, and scale product sampling nationwide.

High-Intent Consumer Moments

Reach gamers during the gaming session—when they're most receptive to discovering products that fit their lifestyle. E-sports events deliver engaged consumers actively seeking brands like yours.

Retailer-Integrated Targeting

Leverage shopper data from Walmart, Kroger, Target, and 6,000+ retailers to target consumers who shop at your priority retail partners. Activate experiential media as part of your retail media strategy.

Turnkey Execution

From geo-targeting to fulfillment to reporting—we handle everything. Input your sampling capacity and brand requirements, and we'll match you with e-sports events that fit your target criteria.

Omnichannel Amplification

Every activation combines in-person sampling with digital amplification through partner social and email channels. Drive engagement beyond the e-sports event to build lasting brand connections.

Measurable Retail Impact

Directly attribute each activation to retail sales. Measure brand awareness, purchase intent, and consumer feedback with reporting designed to tie sampling to revenue impact at your target retailers.

Scale Across Markets

Access thousands of e-sports events nationwide. Use geo-targeting and demographic filters to zero in on your priority markets and deploy products at scale.

How It Works

Launch targeted sampling campaigns in three simple steps.

1

Target Your Audience

Use geo-targeting tools and retailer shopper data to find e-sports events with the highest concentration of your target consumers and priority retail shoppers.

2

Launch Turnkey Activations

Input your sampling capacity and brand requirements. We match you with e-sports events that fit your criteria and handle all logistics—from fulfillment to execution.

3

Measure Retail Impact

Track brand awareness, purchase intent, and consumer feedback. Attribute each activation directly to retail sales at your target retailers.

Brand Success Stories

See what brands achieved at E-Sports

We partnered with a major energy drink brand for a sampling activation during our regional tournament, and it was incredibly well-received by our players and spectators. The platform made it easy to coordinate logistics, and we saw a noticeable boost in venue engagement that translated into higher concession sales. It's a win-win—our community gets to discover new products while we generate additional revenue.

CR

Crimson Esports Arena

Brand Partner

The activation we hosted for a peripheral manufacturer brought in a crowd that genuinely wanted to test out their products, which felt authentic to our gaming culture. What impressed us most was how the sampling event created natural conversations between the brand reps and our regulars, building real community rather than just pushing products. We've already booked our next activation because the ROI was clear—better customer relationships and a packed house.

VO

Voltage Gaming Lounge

Brand Partner

The product resonated well with fans, especially as an easy, microwavable option during gaming breaks. It naturally positioned itself as “gamer fuel,” which made it feel relevant and on-brand for the audience at the Block Party. I would be open to partnering again for future Block Parties. Having a product partner to help fulfill giveaways is helpful during Block Parties, as many teams activate with freebies and food offerings. It allows us to also have a giveaway item from a fan engagement standpoint while keeping investment efficient on our end.

EV

Evil Geniuses

Brand Partner

Frequently Asked Questions

How much does it cost?
Pricing is flexible and based on campaign scope—including the number of samples, venues, and markets. We provide a detailed proposal before any campaign begins. There are no hidden fees or long-term commitments.
What's the minimum campaign size?
There's no strict minimum, but we recommend starting with at least 500 samples across multiple venues to generate meaningful data. Most brands start with a pilot market and scale from there.
How do you target the right consumers?
We use geo-targeting, demographic filtering, and retailer shopper data from Walmart, Kroger, Target, and 6,000+ retailers to match your brand with e-sports events that index highest for your target consumers.
How do you measure retail impact?
Our reporting connects each sampling activation to purchase behavior at your priority retailers. Track brand awareness, purchase intent, and retail sales lift with attribution designed for CPG brands.