Recess | Craft Festivals - Brand Sampling

Why Brands Choose Recess

Drive Measurable Retail Growth

Everything you need to reach consumers, measure impact, and scale product sampling nationwide.

High-Intent Consumer Moments

Reach craft enthusiasts during the craft market—when they're most receptive to discovering products that fit their lifestyle. Craft festivals deliver engaged consumers actively seeking brands like yours.

Retailer-Integrated Targeting

Leverage shopper data from Walmart, Kroger, Target, and 6,000+ retailers to target consumers who shop at your priority retail partners. Activate experiential media as part of your retail media strategy.

Turnkey Execution

From geo-targeting to fulfillment to reporting—we handle everything. Input your sampling capacity and brand requirements, and we'll match you with craft festivals that fit your target criteria.

Omnichannel Amplification

Every activation combines in-person sampling with digital amplification through partner social and email channels. Drive engagement beyond the craft festival to build lasting brand connections.

Measurable Retail Impact

Directly attribute each activation to retail sales. Measure brand awareness, purchase intent, and consumer feedback with reporting designed to tie sampling to revenue impact at your target retailers.

Scale Across Markets

Access thousands of craft festivals nationwide. Use geo-targeting and demographic filters to zero in on your priority markets and deploy products at scale.

Simple Process

How It Works

Launch targeted sampling campaigns in three simple steps.

Target Your Audience

Use geo-targeting tools and retailer shopper data to find craft festivals with the highest concentration of your target consumers and priority retail shoppers.

Launch Turnkey Activations

Input your sampling capacity and brand requirements. We match you with craft festivals that fit your criteria and handle all logistics—from fulfillment to execution.

Measure Retail Impact

Track brand awareness, purchase intent, and consumer feedback. Attribute each activation directly to retail sales at your target retailers.

Brand Success Stories

See what brands achieved at Craft Festivals

Some guests didn't want to take a sample because "they don't like pasta" and we didn't have time to tell them more about what makes this item special

Jackalope Arts LLC

Brand Partner

Got Questions?

Frequently Asked Questions

How much does it cost?

Pricing is flexible and based on campaign scope—including the number of samples, venues, and markets. We provide a detailed proposal before any campaign begins. There are no hidden fees or long-term commitments.

What's the minimum campaign size?

There's no strict minimum, but we recommend starting with at least 500 samples across multiple venues to generate meaningful data. Most brands start with a pilot market and scale from there.

How do you target the right consumers?

We use geo-targeting, demographic filtering, and retailer shopper data from Walmart, Kroger, Target, and 6,000+ retailers to match your brand with craft festivals that index highest for your target consumers.

How do you measure retail impact?

Our reporting connects each sampling activation to purchase behavior at your priority retailers. Track brand awareness, purchase intent, and retail sales lift with attribution designed for CPG brands.

Reach Craft enthusiasts Where They Browse

Trusted by Leading Brands

Real Activations at Craft Festivals