Reach 3.9M++ fairgoers across 52 XL Event Lab locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.
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See how brands are reaching consumers at XL Event Lab locations.
XL Event Lab locations deliver engaged fairgoers in premium, brand-safe environments.
Reach fairgoers during . XL Event Lab's 3.9M++ fairgoers are —making them ideal for brands in .
XL Event Lab is a trusted destination for fairgoers. Your brand appears alongside a curated experience, not in a cluttered retail aisle.
Target XL Event Lab locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with XL Event Lab locations most likely to drive sales at your target stores.
Activate 52 XL Event Lab locations with a single campaign. We handle fulfillment, coordination with XL Event Lab teams, and execution—you just approve and ship product.
Every activation includes digital touchpoints through XL Event Lab's member communications—email, app notifications, and social. Extend your reach beyond the fair walls.
Attribute XL Event Lab sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.
Launch your first sampling campaign in days, not months.
Use geo-targeting and retailer data to identify which XL Event Lab locations have the highest concentration of your target shoppers.
We coordinate directly with XL Event Lab HQ and local teams. Products ship to your selected locations, and XL Event Lab staff execute the activation.
Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how XL Event Lab sampling drives revenue.
Real feedback from brands that have activated at XL Event Lab locations
Working with XL Event Lab to host a beverage sampling activation was fantastic. We saw a 40% spike in overall store traffic that weekend, and our regular customers appreciated the chance to discover new products while shopping. The brand partner was professional and their setup didn't disrupt our normal operations at all.
We've hosted three product sampling events through XL Event Lab now, and each one has strengthened our reputation as a hub for experiential marketing. The brands we work with are quality-focused, the logistics are seamless, and our venue staff loves the energy these activations bring. Highly recommend to any venue owner looking to diversify revenue streams.
The snack brand activation we hosted brought in a totally different crowd than we usually see on weekends. Not only did we make money on venue rental, but those visitors spent time browsing our plants and several came back the following week. It felt like a genuine win-win for everyone involved.