Reach 26.6K++ runners across 6 Xanadu Race Management (XRM) locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.
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See how brands are reaching consumers at Xanadu Race Management (XRM) locations.
Xanadu Race Management (XRM) locations deliver engaged runners in premium, brand-safe environments.
Reach runners during . Xanadu Race Management (XRM)'s 26.6K++ runners are —making them ideal for brands in .
Xanadu Race Management (XRM) is a trusted destination for runners. Your brand appears alongside a curated experience, not in a cluttered retail aisle.
Target Xanadu Race Management (XRM) locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with Xanadu Race Management (XRM) locations most likely to drive sales at your target stores.
Activate 6 Xanadu Race Management (XRM) locations with a single campaign. We handle fulfillment, coordination with Xanadu Race Management (XRM) teams, and execution—you just approve and ship product.
Every activation includes digital touchpoints through Xanadu Race Management (XRM)'s member communications—email, app notifications, and social. Extend your reach beyond the 5K run walls.
Attribute Xanadu Race Management (XRM) sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.
Launch your first sampling campaign in days, not months.
Use geo-targeting and retailer data to identify which Xanadu Race Management (XRM) locations have the highest concentration of your target shoppers.
We coordinate directly with Xanadu Race Management (XRM) HQ and local teams. Products ship to your selected locations, and Xanadu Race Management (XRM) staff execute the activation.
Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how Xanadu Race Management (XRM) sampling drives revenue.
Real feedback from brands that have activated at Xanadu Race Management (XRM) locations
XRM made it incredibly easy to connect with brands that aligned with our runner community. The activation we hosted brought in over 800 participants eager to sample products, and it created a fun, festive atmosphere that our runners still talk about. Plus, the revenue share helped us fund our scholarship program for youth runners.
Working with XRM opened up a whole new revenue stream for our organization. The brands we partnered with were genuinely interested in connecting with active, health-conscious audiences, and our attendees loved the personalized product interactions. The entire process from matching to execution was smooth, and we're already booking activations for our next three events.
We were hesitant about adding brand activations at first, but XRM's platform is so streamlined that it actually reduced our event planning stress. The brands were professional, the sampling stations integrated seamlessly into our race day, and our participants appreciated the free samples. It's become a win-win that we're planning to expand next year.