Trusted by 500+ CPG Brands

Sample at www.willistower.com with Recess

Reach 0++ audience across 1 www.willistower.com locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.

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www.willistower.com product sampling
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Samples at www.willistower.com
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Consumer Reach
1
www.willistower.com Locations
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Avg Engagement Rate

Trusted by Leading Brands

Liquid I.V.
Red Bull
Clif Bar
KIND
Kraft Heinz
Anheuser-Busch
La Croix
GT's Kombucha

Reach Consumers Where They Visit

www.willistower.com locations deliver engaged audience in premium, brand-safe environments.

Audience

Reach audience during . www.willistower.com's 0++ audience are —making them ideal for brands in .

Premium Brand Environment

www.willistower.com is a trusted destination for audience. Your brand appears alongside a curated experience, not in a cluttered retail aisle.

Retailer Shopper Targeting

Target www.willistower.com locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with www.willistower.com locations most likely to drive sales at your target stores.

Turnkey at Scale

Activate 1 www.willistower.com locations with a single campaign. We handle fulfillment, coordination with www.willistower.com teams, and execution—you just approve and ship product.

Omnichannel Amplification

Every activation includes digital touchpoints through www.willistower.com's member communications—email, app notifications, and social. Extend your reach beyond the venue walls.

Measurable Retail Impact

Attribute www.willistower.com sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.

How It Works

Launch your first sampling campaign in days, not months.

1

Target www.willistower.com Locations

Use geo-targeting and retailer data to identify which www.willistower.com locations have the highest concentration of your target shoppers.

2

Launch Your Campaign

We coordinate directly with www.willistower.com HQ and local teams. Products ship to your selected locations, and www.willistower.com staff execute the activation.

3

Measure Retail Impact

Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how www.willistower.com sampling drives revenue.

What Brands Are Saying

Real feedback from brands that have activated at www.willistower.com locations

Working with Willis Tower to coordinate a beverage sampling event brought such energy to our Saturday farmers market. We saw a 40% spike in foot traffic that day, and customers were excited to discover new products while shopping. The brand was professional and respectful of our space, and we've already booked another activation for next month.

RI

Riverside Community Market

Brand Partner

We partnered through Willis Tower with a natural supplement brand for an in-studio sampling event, and it was perfect for our community. Our members appreciated discovering products aligned with their wellness journey, and the brand alignment felt genuine rather than forced. It generated a nice additional revenue stream while strengthening the sense of community in our studio.

WE

Wellspring Yoga & Wellness Studio

Brand Partner

We partnered with a premium beverage brand for an evening activation and it completely reinvigorated our space. The sampling event drew in foot traffic we wouldn't normally see on a Thursday night, and it felt natural with our creative community vibe. Several new members joined our gallery membership program as a result.

CA

Canvas Urban Art Gallery

Brand Partner

Frequently Asked Questions

How does pricing work?
You pay a flat cost per sample distributed. Pricing varies by venue type, geography, and campaign size. There are no hidden fees, no platform costs, and no long-term commitments required. We provide a detailed proposal before any campaign begins.
What kind of venues can I target?
Recess works with 10,000+ venues across dozens of categories including fitness studios, yoga studios, gyms, coworking spaces, salons, spas, hotels, and more. You can filter by venue type, location, audience demographics, and traffic volume to find the perfect match for your brand.
How do I track results and measure ROI?
Every campaign includes a real-time dashboard showing samples distributed, venue locations, photo recaps, and consumer feedback. After each campaign, you receive a detailed report with engagement metrics, geographic reach, and venue-level performance data to measure impact.
What is the minimum order for a campaign?
There is no strict minimum, but we recommend starting with at least 500 samples to generate meaningful data across multiple venues. Most brands start with a pilot in one or two markets and scale from there based on results.