Trusted by Leading Brands
Reach 75.6K++ beer enthusiasts across 21 UpcomingEvents.com locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.
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See how brands are reaching consumers at UpcomingEvents.com locations.
UpcomingEvents.com locations deliver engaged beer enthusiasts in premium, brand-safe environments.
Reach beer enthusiasts during . UpcomingEvents.com's 75.6K++ beer enthusiasts are —making them ideal for brands in .
UpcomingEvents.com is a trusted destination for beer enthusiasts. Your brand appears alongside a curated experience, not in a cluttered retail aisle.
Target UpcomingEvents.com locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with UpcomingEvents.com locations most likely to drive sales at your target stores.
Activate 21 UpcomingEvents.com locations with a single campaign. We handle fulfillment, coordination with UpcomingEvents.com teams, and execution—you just approve and ship product.
Every activation includes digital touchpoints through UpcomingEvents.com's member communications—email, app notifications, and social. Extend your reach beyond the beer festival walls.
Attribute UpcomingEvents.com sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.
Launch your first sampling campaign in days, not months.
Use geo-targeting and retailer data to identify which UpcomingEvents.com locations have the highest concentration of your target shoppers.
We coordinate directly with UpcomingEvents.com HQ and local teams. Products ship to your selected locations, and UpcomingEvents.com staff execute the activation.
Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how UpcomingEvents.com sampling drives revenue.
Real feedback from brands that have activated at UpcomingEvents.com locations
Finding the right brands to partner with used to be hit or miss, but this platform made it so much easier. We hosted a premium tea brand last month and not only did we get paid for the space, but it also introduced 200+ new people to our roastery who've since become regulars. Couldn't ask for a better outcome.
We've found that product sampling activations are perfect for our venue because they attract exactly the demographic we want to reach. Last month's craft beverage sampling generated incredible buzz on social media, drove rental inquiries for other events, and even led to a new vendor partnership. UpcomingEvents.com made the whole process seamless from initial contact to execution.
The activation we hosted for a natural supplement company felt really aligned with our community values, and that authenticity made all the difference. Our members appreciated the thoughtful brand fit, and the event sparked so many conversations about health and wellness. It added a unique dimension to our studio beyond just classes.