Reach 21.5K++ runners across 5 The OC Marathon Running Festival locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.
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See how brands are reaching consumers at The OC Marathon Running Festival locations.
The OC Marathon Running Festival locations deliver engaged runners in premium, brand-safe environments.
Reach runners during . The OC Marathon Running Festival's 21.5K++ runners are —making them ideal for brands in .
The OC Marathon Running Festival is a trusted destination for runners. Your brand appears alongside a curated experience, not in a cluttered retail aisle.
Target The OC Marathon Running Festival locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with The OC Marathon Running Festival locations most likely to drive sales at your target stores.
Activate 5 The OC Marathon Running Festival locations with a single campaign. We handle fulfillment, coordination with The OC Marathon Running Festival teams, and execution—you just approve and ship product.
Every activation includes digital touchpoints through The OC Marathon Running Festival's member communications—email, app notifications, and social. Extend your reach beyond the 5K run walls.
Attribute The OC Marathon Running Festival sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.
Launch your first sampling campaign in days, not months.
Use geo-targeting and retailer data to identify which The OC Marathon Running Festival locations have the highest concentration of your target shoppers.
We coordinate directly with The OC Marathon Running Festival HQ and local teams. Products ship to your selected locations, and The OC Marathon Running Festival staff execute the activation.
Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how The OC Marathon Running Festival sampling drives revenue.
Real feedback from brands that have activated at The OC Marathon Running Festival locations
The brand activation we hosted at our marathon festival brought genuine energy to the expo area. Runners were genuinely excited to sample products, and the supplier was professional and easy to work with. We've already got three brands lined up for next year based on how smoothly this went.
Honestly, we were skeptical about product sampling at first, but it added real value to the participant experience. The brands that sampled were actually relevant to our community—hydration drinks, recovery gear, running apparel—and it created a nice buzz around the event. Our post-race survey showed participants appreciated the variety.
We partnered with a sports nutrition brand for sampling at our annual 5K, and it was fantastic. The activation drew participants we wouldn't normally reach, and our members appreciated discovering new products in a relevant setting. It also offset some of our event costs, which was a huge win for our nonprofit.