Reach 27M++ fairgoers across 361 The Event Shop locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.
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See how brands are reaching consumers at The Event Shop locations.
The Event Shop locations deliver engaged fairgoers in premium, brand-safe environments.
Reach fairgoers during . The Event Shop's 27M++ fairgoers are —making them ideal for brands in .
The Event Shop is a trusted destination for fairgoers. Your brand appears alongside a curated experience, not in a cluttered retail aisle.
Target The Event Shop locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with The Event Shop locations most likely to drive sales at your target stores.
Activate 361 The Event Shop locations with a single campaign. We handle fulfillment, coordination with The Event Shop teams, and execution—you just approve and ship product.
Every activation includes digital touchpoints through The Event Shop's member communications—email, app notifications, and social. Extend your reach beyond the fair walls.
Attribute The Event Shop sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.
Launch your first sampling campaign in days, not months.
Use geo-targeting and retailer data to identify which The Event Shop locations have the highest concentration of your target shoppers.
We coordinate directly with The Event Shop HQ and local teams. Products ship to your selected locations, and The Event Shop staff execute the activation.
Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how The Event Shop sampling drives revenue.
Real feedback from brands that have activated at The Event Shop locations
We partnered with a natural beverage brand for a weekend activation, and it was exactly the kind of authentic fit our guests were looking for. The sampling event generated additional revenue through our café while strengthening our reputation as a health-focused destination. Our guest feedback was overwhelmingly positive, and we've already booked follow-up activations.
Using The Event Shop to host product sampling events has helped us differentiate ourselves from competitors and keeps our regulars engaged. The brands we've worked with have been carefully matched to our audience, which means better conversions and happier customers. It's become a reliable revenue stream and a way to stay top-of-mind in our community.
The Event Shop connected us with three different brands last summer, and each activation brought genuine excitement to our venue. Our vendor traffic increased by 40% on those weekends, and customers kept coming back asking when the next sampling event would be. It's been a fantastic way to keep our market fresh and give our community something new to experience.