Trusted by 500+ CPG Brands

Sample at Sunset Drive-in with Recess

Reach 6.0K++ concertgoers across 2 Sunset Drive-in locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.

Book a Demo
Sunset Drive-in product sampling
0+
Samples at Sunset Drive-in
6.0K+
Consumer Reach
2
Sunset Drive-in Locations
100%+
Avg Engagement Rate

Trusted by Leading Brands

Liquid I.V.
Red Bull
Clif Bar
KIND
Kraft Heinz
Anheuser-Busch
La Croix
GT's Kombucha

Reach Consumers Where They Experience

Sunset Drive-in locations deliver engaged concertgoers in premium, brand-safe environments.

Audience

Reach concertgoers during . Sunset Drive-in's 6.0K++ concertgoers are —making them ideal for brands in .

Premium Brand Environment

Sunset Drive-in is a trusted destination for concertgoers. Your brand appears alongside a curated experience, not in a cluttered retail aisle.

Retailer Shopper Targeting

Target Sunset Drive-in locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with Sunset Drive-in locations most likely to drive sales at your target stores.

Turnkey at Scale

Activate 2 Sunset Drive-in locations with a single campaign. We handle fulfillment, coordination with Sunset Drive-in teams, and execution—you just approve and ship product.

Omnichannel Amplification

Every activation includes digital touchpoints through Sunset Drive-in's member communications—email, app notifications, and social. Extend your reach beyond the concert walls.

Measurable Retail Impact

Attribute Sunset Drive-in sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.

How It Works

Launch your first sampling campaign in days, not months.

1

Target Sunset Drive-in Locations

Use geo-targeting and retailer data to identify which Sunset Drive-in locations have the highest concentration of your target shoppers.

2

Launch Your Campaign

We coordinate directly with Sunset Drive-in HQ and local teams. Products ship to your selected locations, and Sunset Drive-in staff execute the activation.

3

Measure Retail Impact

Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how Sunset Drive-in sampling drives revenue.

What Brands Are Saying

Real feedback from brands that have activated at Sunset Drive-in locations

What impressed me most was how the activation team handled everything seamlessly while our staff focused on operations. The sampling activity gave our regular customers a reason to stay longer and explore the grounds, plus we've had multiple brand inquiries since word got out about how smooth it all went.

TW

Twilight Open-Air Venue

Brand Partner

We partnered with a beverage brand for a sampling event last summer and were blown away by the turnout. The activation brought in 40% more visitors than a typical Friday night, and our concession sales jumped significantly because customers were already in a buying mood from the free samples.

ST

Starlight Cinema Collective

Brand Partner

The energy during our tech gadget activation was incredible—people were actually excited to be there beyond just watching a movie. We saw repeat customers come back specifically because they remembered the vibe from that event, and the brand rep told us our engagement rates were among their highest all season.

NE

Neon Nights Auto-Cinema

Brand Partner

Frequently Asked Questions

How does pricing work?
You pay a flat cost per sample distributed. Pricing varies by venue type, geography, and campaign size. There are no hidden fees, no platform costs, and no long-term commitments required. We provide a detailed proposal before any campaign begins.
What kind of venues can I target?
Recess works with 10,000+ venues across dozens of categories including fitness studios, yoga studios, gyms, coworking spaces, salons, spas, hotels, and more. You can filter by venue type, location, audience demographics, and traffic volume to find the perfect match for your brand.
How do I track results and measure ROI?
Every campaign includes a real-time dashboard showing samples distributed, venue locations, photo recaps, and consumer feedback. After each campaign, you receive a detailed report with engagement metrics, geographic reach, and venue-level performance data to measure impact.
What is the minimum order for a campaign?
There is no strict minimum, but we recommend starting with at least 500 samples to generate meaningful data across multiple venues. Most brands start with a pilot in one or two markets and scale from there based on results.