Reach 741.2K++ runners across 167 Spartan Race locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.
Book a Demo
See how brands are reaching consumers at Spartan Race locations.
Spartan Race locations deliver engaged runners in premium, brand-safe environments.
Reach runners during . Spartan Race's 741.2K++ runners are —making them ideal for brands in .
Spartan Race is a trusted destination for runners. Your brand appears alongside a curated experience, not in a cluttered retail aisle.
Target Spartan Race locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with Spartan Race locations most likely to drive sales at your target stores.
Activate 167 Spartan Race locations with a single campaign. We handle fulfillment, coordination with Spartan Race teams, and execution—you just approve and ship product.
Every activation includes digital touchpoints through Spartan Race's member communications—email, app notifications, and social. Extend your reach beyond the 5K run walls.
Attribute Spartan Race sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.
Launch your first sampling campaign in days, not months.
Use geo-targeting and retailer data to identify which Spartan Race locations have the highest concentration of your target shoppers.
We coordinate directly with Spartan Race HQ and local teams. Products ship to your selected locations, and Spartan Race staff execute the activation.
Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how Spartan Race sampling drives revenue.
Real feedback from brands that have activated at Spartan Race locations
We partnered with a premium energy drink brand for our annual Spartan Race qualifier event, and it was fantastic. The sampling activation brought in extra spectators who weren't even registered runners, which boosted our merchandise sales and community visibility. The brand rep was professional and our participants loved the free samples—we're already booking another activation for next season.
The branded tent & pop up banners helped drive foot traffic to the redemption tent for our finishers. Our team only heard positive reviews throughout the weekend. And, racers enjoyed the extra 4oz!! We did/do include Heineken in our event emails and IG story throughout weekend, which will all be shared in our EOY recap.
Hosting a recovery supplement brand at our obstacle course race was the perfect fit for our audience. Not only did we generate additional event revenue through the partnership, but our runners appreciated the post-race sampling stations. It felt authentic to our brand and gave us valuable feedback from participants about what products they actually want.