Reach 719.4K++ runners across 167 Spartan Race locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.
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See how brands are reaching consumers at Spartan Race locations.
Spartan Race locations deliver engaged runners in premium, brand-safe environments.
Reach runners during . Spartan Race's 719.4K++ runners are —making them ideal for brands in .
Spartan Race is a trusted destination for runners. Your brand appears alongside a curated experience, not in a cluttered retail aisle.
Target Spartan Race locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with Spartan Race locations most likely to drive sales at your target stores.
Activate 167 Spartan Race locations with a single campaign. We handle fulfillment, coordination with Spartan Race teams, and execution—you just approve and ship product.
Every activation includes digital touchpoints through Spartan Race's member communications—email, app notifications, and social. Extend your reach beyond the 5K run walls.
Attribute Spartan Race sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.
Launch your first sampling campaign in days, not months.
Use geo-targeting and retailer data to identify which Spartan Race locations have the highest concentration of your target shoppers.
We coordinate directly with Spartan Race HQ and local teams. Products ship to your selected locations, and Spartan Race staff execute the activation.
Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how Spartan Race sampling drives revenue.
Real feedback from brands that have activated at Spartan Race locations
Hosting a nutrition brand activation was honestly one of the best decisions we made for our spring race series. It brought in extra sponsorship support, gave our runners access to products they actually needed, and created a more premium feel to the overall event. The brand team was professional and genuinely invested in our community, which made all the difference.
We partnered with a hydration brand for a sampling activation at our flagship 5K event, and it completely elevated the experience for our runners. The brand brought energy and premium products that aligned perfectly with our community, and we saw a noticeable uptick in post-race merchandise sales as well. Our participants kept talking about how thoughtful it was to have quality options available at the finish line.
We partnered with a sports nutrition brand for a sampling activation at our monthly 5K series, and it was one of the best decisions we made this year. Our runners were genuinely excited to try new products mid-event, and the brand rep was so professional that several participants asked about becoming customers. The activation fee also helped offset our event costs, which was a huge win for our nonprofit.