Reach 62.7K++ members across 138 SoulCycle locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.
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See how brands are reaching consumers at SoulCycle locations.
SoulCycle locations deliver engaged members in premium, brand-safe environments.
Reach members during . SoulCycle's 62.7K++ members are —making them ideal for brands in .
SoulCycle is a trusted destination for members. Your brand appears alongside a curated experience, not in a cluttered retail aisle.
Target SoulCycle locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with SoulCycle locations most likely to drive sales at your target stores.
Activate 138 SoulCycle locations with a single campaign. We handle fulfillment, coordination with SoulCycle teams, and execution—you just approve and ship product.
Every activation includes digital touchpoints through SoulCycle's member communications—email, app notifications, and social. Extend your reach beyond the fitness studio walls.
Attribute SoulCycle sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.
Launch your first sampling campaign in days, not months.
Use geo-targeting and retailer data to identify which SoulCycle locations have the highest concentration of your target shoppers.
We coordinate directly with SoulCycle HQ and local teams. Products ship to your selected locations, and SoulCycle staff execute the activation.
Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how SoulCycle sampling drives revenue.
Real feedback from brands that have activated at SoulCycle locations
This partnership turned out to be a win-win in every way. Our members appreciated the exclusive samples, the activation brought in walk-in traffic we wouldn't normally see, and the brand was so respectful of our space and schedule. It reinforced why our community keeps coming back.
The activation we hosted brought such incredible energy to our studio on a Saturday morning. Our members were genuinely excited to sample the products, and we loved having a new revenue stream without much effort on our end. It felt like a natural fit for our community-focused vibe.
We partnered with a nutrition brand for a post-class sampling event and it was fantastic. Our members were genuinely excited to discover new products, and the brand rep was professional and engaging. It felt like a natural fit with our community rather than a hard sell.