Reach 170.6K++ athletes across 37 Savage Race locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.
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See how brands are reaching consumers at Savage Race locations.
Savage Race locations deliver engaged athletes in premium, brand-safe environments.
Reach athletes during . Savage Race's 170.6K++ athletes are —making them ideal for brands in .
Savage Race is a trusted destination for athletes. Your brand appears alongside a curated experience, not in a cluttered retail aisle.
Target Savage Race locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with Savage Race locations most likely to drive sales at your target stores.
Activate 37 Savage Race locations with a single campaign. We handle fulfillment, coordination with Savage Race teams, and execution—you just approve and ship product.
Every activation includes digital touchpoints through Savage Race's member communications—email, app notifications, and social. Extend your reach beyond the endurance race walls.
Attribute Savage Race sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.
Launch your first sampling campaign in days, not months.
Use geo-targeting and retailer data to identify which Savage Race locations have the highest concentration of your target shoppers.
We coordinate directly with Savage Race HQ and local teams. Products ship to your selected locations, and Savage Race staff execute the activation.
Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how Savage Race sampling drives revenue.
Real feedback from brands that have activated at Savage Race locations
The brand activation we hosted brought in a supplement company that perfectly aligned with our community, and it felt authentic rather than forced. Our athletes appreciated having quality product options post-race, and the vendor connection has opened doors for ongoing partnerships that benefit both our event and our participants.
La Colombe booth was probably the hottest area in the whole Finish Fest. Every time I walked by, there was a long line of people waiting to get a can. Also overheard several attendees talking about how good they thought the product was. Overall, the reception for La Colombe was about as good as it could get!
Working with this platform to host a nutrition brand sampling at our flagship race was seamless from start to finish. Our 2,000+ participants were incredibly engaged, and we loved seeing how the activation added real value to their race experience while generating meaningful sponsorship revenue for future events.