Reach 290.5K++ athletes across 63 Ragnar locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.
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See how brands are reaching consumers at Ragnar locations.
Ragnar locations deliver engaged athletes in premium, brand-safe environments.
Reach athletes during . Ragnar's 290.5K++ athletes are —making them ideal for brands in .
Ragnar is a trusted destination for athletes. Your brand appears alongside a curated experience, not in a cluttered retail aisle.
Target Ragnar locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with Ragnar locations most likely to drive sales at your target stores.
Activate 63 Ragnar locations with a single campaign. We handle fulfillment, coordination with Ragnar teams, and execution—you just approve and ship product.
Every activation includes digital touchpoints through Ragnar's member communications—email, app notifications, and social. Extend your reach beyond the endurance race walls.
Attribute Ragnar sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.
Launch your first sampling campaign in days, not months.
Use geo-targeting and retailer data to identify which Ragnar locations have the highest concentration of your target shoppers.
We coordinate directly with Ragnar HQ and local teams. Products ship to your selected locations, and Ragnar staff execute the activation.
Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how Ragnar sampling drives revenue.
Real feedback from brands that have activated at Ragnar locations
The activation platform made it incredibly easy to connect with brands that aligned with our outdoor racing community. We hosted a gear company sampling event at our base camp, and the engagement was genuine—runners spent time actually talking to the brand reps and testing equipment. It brought fresh energy to our venue and created a new revenue stream we hadn't considered before.
What impressed me most was how seamless the whole process was, from initial brand interest to execution day. We hosted a hydration supplement sampling at our multi-day obstacle course event, and it felt natural, not forced. Our athletes appreciated the free samples, the brand got quality exposure to their target market, and we made solid money without lifting a finger on logistics. Definitely doing this again.
We partnered with a sports nutrition brand for a sampling activation during our spring ultra marathon, and it was exactly the kind of value-add our participants were looking for. The brand covered setup costs, our runners got to try quality products they actually needed, and we earned a nice commission that helped offset event expenses. It felt like a win for everyone involved.