Reach 9.2K++ athletes across 2 Outsiders Anonymous locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.
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See how brands are reaching consumers at Outsiders Anonymous locations.
Outsiders Anonymous locations deliver engaged athletes in premium, brand-safe environments.
Reach athletes during . Outsiders Anonymous's 9.2K++ athletes are —making them ideal for brands in .
Outsiders Anonymous is a trusted destination for athletes. Your brand appears alongside a curated experience, not in a cluttered retail aisle.
Target Outsiders Anonymous locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with Outsiders Anonymous locations most likely to drive sales at your target stores.
Activate 2 Outsiders Anonymous locations with a single campaign. We handle fulfillment, coordination with Outsiders Anonymous teams, and execution—you just approve and ship product.
Every activation includes digital touchpoints through Outsiders Anonymous's member communications—email, app notifications, and social. Extend your reach beyond the endurance race walls.
Attribute Outsiders Anonymous sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.
Launch your first sampling campaign in days, not months.
Use geo-targeting and retailer data to identify which Outsiders Anonymous locations have the highest concentration of your target shoppers.
We coordinate directly with Outsiders Anonymous HQ and local teams. Products ship to your selected locations, and Outsiders Anonymous staff execute the activation.
Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how Outsiders Anonymous sampling drives revenue.
Real feedback from brands that have activated at Outsiders Anonymous locations
We partnered with a major sports nutrition brand for a sampling activation at our spring race, and it was honestly one of the best decisions we made that season. Our runners were thrilled to discover new products mid-race, and the brand's team was professional and well-organized from start to finish. We've already booked two more activations for next year based on how smoothly everything went.
The sampling activation brought a whole new energy to our event that we didn't expect. Not only did our participants engage with the brand, but it also gave us an additional revenue stream that helped offset rising logistics costs. The feedback from attendees was overwhelmingly positive, and several sponsors noticed the buzz and reached out to become involved.
What impressed us most was how seamlessly the brand integration fit into the race experience without feeling forced or intrusive. Our community appreciated the authentic connection with the brand, and we noticed increased social media engagement from participants sharing their product discoveries. It's rare to find an activation partner that truly understands the endurance athletics space like this.