Reach 81.8K++ members across 180 Orangetheory Fitness locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.
Book a Demo
See how brands are reaching consumers at Orangetheory Fitness locations.
Orangetheory Fitness locations deliver engaged members in premium, brand-safe environments.
Reach members during . Orangetheory Fitness's 81.8K++ members are —making them ideal for brands in .
Orangetheory Fitness is a trusted destination for members. Your brand appears alongside a curated experience, not in a cluttered retail aisle.
Target Orangetheory Fitness locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with Orangetheory Fitness locations most likely to drive sales at your target stores.
Activate 180 Orangetheory Fitness locations with a single campaign. We handle fulfillment, coordination with Orangetheory Fitness teams, and execution—you just approve and ship product.
Every activation includes digital touchpoints through Orangetheory Fitness's member communications—email, app notifications, and social. Extend your reach beyond the fitness studio walls.
Attribute Orangetheory Fitness sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.
Launch your first sampling campaign in days, not months.
Use geo-targeting and retailer data to identify which Orangetheory Fitness locations have the highest concentration of your target shoppers.
We coordinate directly with Orangetheory Fitness HQ and local teams. Products ship to your selected locations, and Orangetheory Fitness staff execute the activation.
Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how Orangetheory Fitness sampling drives revenue.
Real feedback from brands that have activated at Orangetheory Fitness locations
The athleisure brand sampling event we hosted brought in a ton of energy to our studio. Not only did our existing members love trying the gear, but the activation drew in people from the neighborhood who had never stepped foot in our space before. We ended up having meaningful conversations with potential clients and even established a recurring vendor relationship.
Hosting a recovery drink brand activation was perfect timing for us. Our members appreciated having something new to try post-workout, and the brand rep stayed engaged with our community throughout the event, which created a really positive vibe. It felt less like a sales pitch and more like a natural extension of what we already offer.
We partnered with a sports nutrition brand for a Saturday morning sampling event, and it was incredibly well-received by our members. The activation brought in about 40 extra visitors that day, and we saw genuine excitement around the products—three of those visitors ended up signing up for memberships the following week.