Reach 225.7K++ racing fans across 19 NHRA locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.
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See how brands are reaching consumers at NHRA locations.
NHRA locations deliver engaged racing fans in premium, brand-safe environments.
Reach racing fans during . NHRA's 225.7K++ racing fans are —making them ideal for brands in .
NHRA is a trusted destination for racing fans. Your brand appears alongside a curated experience, not in a cluttered retail aisle.
Target NHRA locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with NHRA locations most likely to drive sales at your target stores.
Activate 19 NHRA locations with a single campaign. We handle fulfillment, coordination with NHRA teams, and execution—you just approve and ship product.
Every activation includes digital touchpoints through NHRA's member communications—email, app notifications, and social. Extend your reach beyond the motorsports event walls.
Attribute NHRA sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.
Launch your first sampling campaign in days, not months.
Use geo-targeting and retailer data to identify which NHRA locations have the highest concentration of your target shoppers.
We coordinate directly with NHRA HQ and local teams. Products ship to your selected locations, and NHRA staff execute the activation.
Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how NHRA sampling drives revenue.
Real feedback from brands that have activated at NHRA locations
Working with this platform to host product sampling activations has been fantastic for our venue. The brands we connected with were genuinely interested in our racing community, and our fans got to experience products they actually cared about. We saw a noticeable bump in concession sales and merchandise revenue on activation weekends.
This platform made it so easy to connect with brands that actually fit our audience. We hosted an energy drink sampling during our summer series, and the engagement was incredible—lines were out the door, and we got genuine feedback from our most loyal fans. The activation drove real ticket sales for future events and strengthened relationships with our sponsors.
The activation we hosted brought in a totally different energy to our venue. It wasn't just about the product samples—it created this awesome community vibe where our regulars felt like VIPs. The brand's team was professional and respectful of our space, and honestly, it opened up a new revenue stream we hadn't considered before.