Reach 221.3K++ athletes across 48 National MS Society locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.
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See how brands are reaching consumers at National MS Society locations.
National MS Society locations deliver engaged athletes in premium, brand-safe environments.
Reach athletes during . National MS Society's 221.3K++ athletes are —making them ideal for brands in .
National MS Society is a trusted destination for athletes. Your brand appears alongside a curated experience, not in a cluttered retail aisle.
Target National MS Society locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with National MS Society locations most likely to drive sales at your target stores.
Activate 48 National MS Society locations with a single campaign. We handle fulfillment, coordination with National MS Society teams, and execution—you just approve and ship product.
Every activation includes digital touchpoints through National MS Society's member communications—email, app notifications, and social. Extend your reach beyond the endurance race walls.
Attribute National MS Society sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.
Launch your first sampling campaign in days, not months.
Use geo-targeting and retailer data to identify which National MS Society locations have the highest concentration of your target shoppers.
We coordinate directly with National MS Society HQ and local teams. Products ship to your selected locations, and National MS Society staff execute the activation.
Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how National MS Society sampling drives revenue.
Real feedback from brands that have activated at National MS Society locations
Hosting multiple brand activations at our trail series gave our runners something special to look forward to at aid stations. The brands were genuinely interested in community feedback, our participants felt valued rather than just marketed to, and honestly, the whole experience strengthened our reputation as a runner-focused organization.
The activation program brought in new revenue that helped offset our event costs, which was much needed this year. We appreciated how seamlessly the sampling experience integrated into our marathon expo without disrupting our flow or overwhelming our volunteers.
We partnered with a nutrition brand for a sampling activation at our annual 50K event, and it was incredibly well-received. Our runners were engaged and enthusiastic about trying new products mid-race, and the brand's team was professional and easy to work with. It created a win-win where our participants got value and the sponsor got genuine feedback from their target audience.