Reach 8.9K++ runners across 2 michigan.com locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.
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See how brands are reaching consumers at michigan.com locations.
michigan.com locations deliver engaged runners in premium, brand-safe environments.
Reach runners during . michigan.com's 8.9K++ runners are —making them ideal for brands in .
michigan.com is a trusted destination for runners. Your brand appears alongside a curated experience, not in a cluttered retail aisle.
Target michigan.com locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with michigan.com locations most likely to drive sales at your target stores.
Activate 2 michigan.com locations with a single campaign. We handle fulfillment, coordination with michigan.com teams, and execution—you just approve and ship product.
Every activation includes digital touchpoints through michigan.com's member communications—email, app notifications, and social. Extend your reach beyond the 5K run walls.
Attribute michigan.com sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.
Launch your first sampling campaign in days, not months.
Use geo-targeting and retailer data to identify which michigan.com locations have the highest concentration of your target shoppers.
We coordinate directly with michigan.com HQ and local teams. Products ship to your selected locations, and michigan.com staff execute the activation.
Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how michigan.com sampling drives revenue.
Real feedback from brands that have activated at michigan.com locations
We hosted three different brand activations last year and each one brought something unique to our events. Beyond the revenue cut we received, the sampling booths created genuine buzz among our participants and gave us fresh content for social media. Our attendees actually looked forward to which brands would show up next.
We partnered with a major athletic brand for a post-race sampling event and it was fantastic. The activation brought in over 200 extra participants who stuck around after the finish line, and our members appreciated the free product giveaways. It felt natural for our community and actually strengthened our relationship with local sponsors.
The platform made it incredibly easy to connect with brands that aligned with our event values. Having a nutrition company sample their products at our aid stations was perfect—runners got to try something new, and we discovered a potential long-term sponsor. The whole process was smooth from negotiation to execution.