Reach 26.6K++ runners across 6 Karen Kariv/Melissa Cooney locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.
Book a Demo
See how brands are reaching consumers at Karen Kariv/Melissa Cooney locations.
Karen Kariv/Melissa Cooney locations deliver engaged runners in premium, brand-safe environments.
Reach runners during . Karen Kariv/Melissa Cooney's 26.6K++ runners are —making them ideal for brands in .
Karen Kariv/Melissa Cooney is a trusted destination for runners. Your brand appears alongside a curated experience, not in a cluttered retail aisle.
Target Karen Kariv/Melissa Cooney locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with Karen Kariv/Melissa Cooney locations most likely to drive sales at your target stores.
Activate 6 Karen Kariv/Melissa Cooney locations with a single campaign. We handle fulfillment, coordination with Karen Kariv/Melissa Cooney teams, and execution—you just approve and ship product.
Every activation includes digital touchpoints through Karen Kariv/Melissa Cooney's member communications—email, app notifications, and social. Extend your reach beyond the 5K run walls.
Attribute Karen Kariv/Melissa Cooney sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.
Launch your first sampling campaign in days, not months.
Use geo-targeting and retailer data to identify which Karen Kariv/Melissa Cooney locations have the highest concentration of your target shoppers.
We coordinate directly with Karen Kariv/Melissa Cooney HQ and local teams. Products ship to your selected locations, and Karen Kariv/Melissa Cooney staff execute the activation.
Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how Karen Kariv/Melissa Cooney sampling drives revenue.
Real feedback from brands that have activated at Karen Kariv/Melissa Cooney locations
Overall, the beverage was well received and runners really appreciated having a cold Heineken Silver after their race. Sometimes beers at post-race can be too heavy and this offers a refreshing lighter alternative, but still has great taste.
Working with Karen and Melissa to bring a major sports nutrition brand to our 5K was fantastic. The sampling station became one of the most popular stops on the course, and we heard from dozens of runners who said they'd actually switch to that product based on trying it that day. It also gave us great content for our social media and helped establish our event as a premium community experience.
We were nervous about adding a brand activation to our annual charity 5K, but Karen and Melissa made the entire process seamless. The energy drink brand they connected us with fit perfectly with our audience, and it added about $8,000 to our fundraising total that year. Our participants felt the activation was genuine and not pushy, which actually enhanced rather than detracted from the race experience.