Reach 32.3K++ athletes across 7 K2 Road Sports locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.
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See how brands are reaching consumers at K2 Road Sports locations.
K2 Road Sports locations deliver engaged athletes in premium, brand-safe environments.
Reach athletes during . K2 Road Sports's 32.3K++ athletes are —making them ideal for brands in .
K2 Road Sports is a trusted destination for athletes. Your brand appears alongside a curated experience, not in a cluttered retail aisle.
Target K2 Road Sports locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with K2 Road Sports locations most likely to drive sales at your target stores.
Activate 7 K2 Road Sports locations with a single campaign. We handle fulfillment, coordination with K2 Road Sports teams, and execution—you just approve and ship product.
Every activation includes digital touchpoints through K2 Road Sports's member communications—email, app notifications, and social. Extend your reach beyond the endurance race walls.
Attribute K2 Road Sports sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.
Launch your first sampling campaign in days, not months.
Use geo-targeting and retailer data to identify which K2 Road Sports locations have the highest concentration of your target shoppers.
We coordinate directly with K2 Road Sports HQ and local teams. Products ship to your selected locations, and K2 Road Sports staff execute the activation.
Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how K2 Road Sports sampling drives revenue.
Real feedback from brands that have activated at K2 Road Sports locations
Working with an outdoor gear brand on a sampling activation at our 100-mile charity ride was fantastic. Not only did riders have something memorable to take home, but the brand's engagement helped us build relationships with new sponsors who saw the authentic connection with our cycling community. Definitely doing this again next season.
We partnered with a sports nutrition brand for sampling at our annual 70.3 event, and the activation brought incredible energy to the expo. Our athletes were genuinely excited to try products from real sponsors, and it created a seamless experience that boosted our sponsor retention for next year. The platform made the entire coordination process painless.
The brand activation we hosted at our summer trail race filled a gap we didn't know we had. Participants appreciated the post-race recovery stations, and we actually generated an unexpected revenue stream that helped offset our event costs. It felt authentic to our community rather than forced marketing.