Trusted by 500+ CPG Brands

Sample at HelloFresh with Recess

Reach 534K++ online shoppers across 3 HelloFresh locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.

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HelloFresh product sampling
371.9K+
Samples at HelloFresh
534K+
Consumer Reach
3
HelloFresh Locations
100%+
Avg Engagement Rate

Trusted by Leading Brands

Liquid I.V.
Red Bull
Clif Bar
KIND
Kraft Heinz
Anheuser-Busch
La Croix
GT's Kombucha

Reach Consumers Where They Browse

HelloFresh locations deliver engaged online shoppers in premium, brand-safe environments.

Audience

Reach online shoppers during . HelloFresh's 534K++ online shoppers are —making them ideal for brands in .

Premium Brand Environment

HelloFresh is a trusted destination for online shoppers. Your brand appears alongside a curated experience, not in a cluttered retail aisle.

Retailer Shopper Targeting

Target HelloFresh locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with HelloFresh locations most likely to drive sales at your target stores.

Turnkey at Scale

Activate 3 HelloFresh locations with a single campaign. We handle fulfillment, coordination with HelloFresh teams, and execution—you just approve and ship product.

Omnichannel Amplification

Every activation includes digital touchpoints through HelloFresh's member communications—email, app notifications, and social. Extend your reach beyond the e-commerce brand walls.

Measurable Retail Impact

Attribute HelloFresh sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.

How It Works

Launch your first sampling campaign in days, not months.

1

Target HelloFresh Locations

Use geo-targeting and retailer data to identify which HelloFresh locations have the highest concentration of your target shoppers.

2

Launch Your Campaign

We coordinate directly with HelloFresh HQ and local teams. Products ship to your selected locations, and HelloFresh staff execute the activation.

3

Measure Retail Impact

Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how HelloFresh sampling drives revenue.

What Brands Are Saying

Real feedback from brands that have activated at HelloFresh locations

Partnering with HelloFresh for a product sampling event brought new energy to our space and attracted customers we wouldn't normally see on a Tuesday afternoon. The activation felt authentic to our health-conscious brand, and we're already booking another event because of how well our regulars responded.

VI

Vitality Juice Bar & Wellness Cafe

Brand Partner

What impressed us most was how HelloFresh's team understood our workspace culture and tailored the sampling to our busy professionals. Our members appreciated having quality meal options introduced during their workday, and it sparked great conversations about work-life balance and wellness in our community.

CA

Catalyst Community Co-Working

Brand Partner

The HelloFresh activation at our venue was incredibly smooth to coordinate, and our cooking class attendees were genuinely excited to sample meal kits that aligned perfectly with our culinary focus. We saw a significant boost in foot traffic that day and several customers mentioned they signed up for subscriptions right after the event.

HA

Harvest & Hearth Kitchen Studio

Brand Partner

Frequently Asked Questions

How does pricing work?
You pay a flat cost per sample distributed. Pricing varies by venue type, geography, and campaign size. There are no hidden fees, no platform costs, and no long-term commitments required. We provide a detailed proposal before any campaign begins.
What kind of venues can I target?
Recess works with 10,000+ venues across dozens of categories including fitness studios, yoga studios, gyms, coworking spaces, salons, spas, hotels, and more. You can filter by venue type, location, audience demographics, and traffic volume to find the perfect match for your brand.
How do I track results and measure ROI?
Every campaign includes a real-time dashboard showing samples distributed, venue locations, photo recaps, and consumer feedback. After each campaign, you receive a detailed report with engagement metrics, geographic reach, and venue-level performance data to measure impact.
What is the minimum order for a campaign?
There is no strict minimum, but we recommend starting with at least 500 samples to generate meaningful data across multiple venues. Most brands start with a pilot in one or two markets and scale from there based on results.