Trusted by 500+ CPG Brands

Sample at FitLab with Recess

Reach 13.6K++ members across 30 FitLab locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.

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Why Brands Choose FitLab

Reach Consumers Where They Train

FitLab locations deliver engaged members in premium, brand-safe environments.

Audience

Reach members during . FitLab's 13.6K++ members are —making them ideal for brands in .

Premium Brand Environment

FitLab is a trusted destination for members. Your brand appears alongside a curated experience, not in a cluttered retail aisle.

Retailer Shopper Targeting

Target FitLab locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with FitLab locations most likely to drive sales at your target stores.

Turnkey at Scale

Activate 30 FitLab locations with a single campaign. We handle fulfillment, coordination with FitLab teams, and execution—you just approve and ship product.

Omnichannel Amplification

Every activation includes digital touchpoints through FitLab's member communications—email, app notifications, and social. Extend your reach beyond the fitness studio walls.

Measurable Retail Impact

Attribute FitLab sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.

Simple Process

How It Works

Launch your first sampling campaign in days, not months.

Target FitLab Locations

Use geo-targeting and retailer data to identify which FitLab locations have the highest concentration of your target shoppers.

Launch Your Campaign

We coordinate directly with FitLab HQ and local teams. Products ship to your selected locations, and FitLab staff execute the activation.

Measure Retail Impact

Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how FitLab sampling drives revenue.

Got Questions?

Frequently Asked Questions

How does pricing work?

You pay a flat cost per sample distributed. Pricing varies by venue type, geography, and campaign size. There are no hidden fees, no platform costs, and no long-term commitments required. We provide a detailed proposal before any campaign begins.

What kind of venues can I target?

Recess works with 10,000+ venues across dozens of categories including fitness studios, yoga studios, gyms, coworking spaces, salons, spas, hotels, and more. You can filter by venue type, location, audience demographics, and traffic volume to find the perfect match for your brand.

How do I track results and measure ROI?

Every campaign includes a real-time dashboard showing samples distributed, venue locations, photo recaps, and consumer feedback. After each campaign, you receive a detailed report with engagement metrics, geographic reach, and venue-level performance data to measure impact.

What is the minimum order for a campaign?

There is no strict minimum, but we recommend starting with at least 500 samples to generate meaningful data across multiple venues. Most brands start with a pilot in one or two markets and scale from there based on results.