Reach 12.9K++ gamers across 3 Evil Geniuses locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.
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See how brands are reaching consumers at Evil Geniuses locations.
Evil Geniuses locations deliver engaged gamers in premium, brand-safe environments.
Reach gamers during . Evil Geniuses's 12.9K++ gamers are —making them ideal for brands in .
Evil Geniuses is a trusted destination for gamers. Your brand appears alongside a curated experience, not in a cluttered retail aisle.
Target Evil Geniuses locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with Evil Geniuses locations most likely to drive sales at your target stores.
Activate 3 Evil Geniuses locations with a single campaign. We handle fulfillment, coordination with Evil Geniuses teams, and execution—you just approve and ship product.
Every activation includes digital touchpoints through Evil Geniuses's member communications—email, app notifications, and social. Extend your reach beyond the e-sports event walls.
Attribute Evil Geniuses sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.
Launch your first sampling campaign in days, not months.
Use geo-targeting and retailer data to identify which Evil Geniuses locations have the highest concentration of your target shoppers.
We coordinate directly with Evil Geniuses HQ and local teams. Products ship to your selected locations, and Evil Geniuses staff execute the activation.
Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how Evil Geniuses sampling drives revenue.
Real feedback from brands that have activated at Evil Geniuses locations
The activation platform made it incredibly easy to coordinate with brands looking to sample products at our tournaments. Our attendees were genuinely excited about the activations, and we saw a measurable uptick in concession sales and sponsorship interest from the increased engagement.
The platform made it incredibly easy to connect with brands looking to sample products at our tournaments. We hosted an energy drink activation last month and saw a 40% spike in concession sales that weekend. Our players and spectators loved the free samples, and it added real value to the event experience.
We've hosted three different product sampling events this year and each one brought new energy to our space. The brands we connected with were professional and well-prepared, our regulars appreciated the free samples, and honestly, it's been a nice supplemental revenue stream for us without any heavy lifting.