Trusted by 500+ CPG Brands

Sample at Equinox with Recess

Reach 90.9K++ members across 200 Equinox locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.

Book a Demo
Equinox product sampling
14.7K+
Samples at Equinox
90.9K+
Consumer Reach
200
Equinox Locations
36%+
Avg Engagement Rate

Trusted by Leading Brands

Liquid I.V.
Red Bull
Clif Bar
KIND
Kraft Heinz
Anheuser-Busch
La Croix
GT's Kombucha

Reach Consumers Where They Train

Equinox locations deliver engaged members in premium, brand-safe environments.

Audience

Reach members during . Equinox's 90.9K++ members are —making them ideal for brands in .

Premium Brand Environment

Equinox is a trusted destination for members. Your brand appears alongside a curated experience, not in a cluttered retail aisle.

Retailer Shopper Targeting

Target Equinox locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with Equinox locations most likely to drive sales at your target stores.

Turnkey at Scale

Activate 200 Equinox locations with a single campaign. We handle fulfillment, coordination with Equinox teams, and execution—you just approve and ship product.

Omnichannel Amplification

Every activation includes digital touchpoints through Equinox's member communications—email, app notifications, and social. Extend your reach beyond the fitness studio walls.

Measurable Retail Impact

Attribute Equinox sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.

How It Works

Launch your first sampling campaign in days, not months.

1

Target Equinox Locations

Use geo-targeting and retailer data to identify which Equinox locations have the highest concentration of your target shoppers.

2

Launch Your Campaign

We coordinate directly with Equinox HQ and local teams. Products ship to your selected locations, and Equinox staff execute the activation.

3

Measure Retail Impact

Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how Equinox sampling drives revenue.

What Brands Are Saying

Real feedback from brands that have activated at Equinox locations

The activation we hosted brought such great energy to our space—our members were genuinely excited to try the products, and it gave us a natural conversation starter with people who'd never visited before. We ended up with three new sign-ups directly from that event, plus the brand handled all the logistics so it was zero stress on our end.

MO

Momentum Pilates Studio

Brand Partner

Hosting the activation was incredibly easy—the platform made matching with the right brand simple, and the event itself drove impressive traffic during a typically slow afternoon slot. Our instructors noticed members staying longer and engaging more, and we even got a nice commission that helped offset some operating costs that month.

VE

Velocity Indoor Cycling

Brand Partner

What impressed us most was how well-aligned the brand was with our studio's values. The sampling activation felt authentic to our community rather than forced, and our members appreciated the thoughtful curation. It's rare to find a partnership that benefits everyone equally, but this one delivered.

SO

Solstice Yoga & Wellness Center

Brand Partner

Frequently Asked Questions

How does pricing work?
You pay a flat cost per sample distributed. Pricing varies by venue type, geography, and campaign size. There are no hidden fees, no platform costs, and no long-term commitments required. We provide a detailed proposal before any campaign begins.
What kind of venues can I target?
Recess works with 10,000+ venues across dozens of categories including fitness studios, yoga studios, gyms, coworking spaces, salons, spas, hotels, and more. You can filter by venue type, location, audience demographics, and traffic volume to find the perfect match for your brand.
How do I track results and measure ROI?
Every campaign includes a real-time dashboard showing samples distributed, venue locations, photo recaps, and consumer feedback. After each campaign, you receive a detailed report with engagement metrics, geographic reach, and venue-level performance data to measure impact.
What is the minimum order for a campaign?
There is no strict minimum, but we recommend starting with at least 500 samples to generate meaningful data across multiple venues. Most brands start with a pilot in one or two markets and scale from there based on results.