Reach 55.3K++ athletes across 12 City Challenge Obstacle Race locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.
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See how brands are reaching consumers at City Challenge Obstacle Race locations.
City Challenge Obstacle Race locations deliver engaged athletes in premium, brand-safe environments.
Reach athletes during . City Challenge Obstacle Race's 55.3K++ athletes are —making them ideal for brands in .
City Challenge Obstacle Race is a trusted destination for athletes. Your brand appears alongside a curated experience, not in a cluttered retail aisle.
Target City Challenge Obstacle Race locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with City Challenge Obstacle Race locations most likely to drive sales at your target stores.
Activate 12 City Challenge Obstacle Race locations with a single campaign. We handle fulfillment, coordination with City Challenge Obstacle Race teams, and execution—you just approve and ship product.
Every activation includes digital touchpoints through City Challenge Obstacle Race's member communications—email, app notifications, and social. Extend your reach beyond the endurance race walls.
Attribute City Challenge Obstacle Race sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.
Launch your first sampling campaign in days, not months.
Use geo-targeting and retailer data to identify which City Challenge Obstacle Race locations have the highest concentration of your target shoppers.
We coordinate directly with City Challenge Obstacle Race HQ and local teams. Products ship to your selected locations, and City Challenge Obstacle Race staff execute the activation.
Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how City Challenge Obstacle Race sampling drives revenue.
Real feedback from brands that have activated at City Challenge Obstacle Race locations
We were hesitant at first about adding sponsorship activations, but this platform made it seamless. The recovery supplement brand we partnered with provided real value to exhausted participants, and it created a natural conversation between the brand and our community. We saw a noticeable bump in sponsor interest for next year's race, and our participants felt supported rather than marketed to.
The activation we hosted brought in a nutrition brand that genuinely resonated with our community. Not only did we earn additional revenue that offset our event costs, but the feedback from participants was overwhelmingly positive. It felt authentic rather than intrusive, and honestly, our runners appreciated having access to products that aligned with their fitness goals.
Working with brands through this platform transformed how we engage with our athletes. The energy drink sampling station became the highlight of our last event—runners were lined up all the way to the finish line. We've already booked three more activations because our participants kept asking when the next brand experience would be.