Reach 18.4K++ athletes across 4 Carmel Marathon locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.
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See how brands are reaching consumers at Carmel Marathon locations.
Carmel Marathon locations deliver engaged athletes in premium, brand-safe environments.
Reach athletes during . Carmel Marathon's 18.4K++ athletes are —making them ideal for brands in .
Carmel Marathon is a trusted destination for athletes. Your brand appears alongside a curated experience, not in a cluttered retail aisle.
Target Carmel Marathon locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with Carmel Marathon locations most likely to drive sales at your target stores.
Activate 4 Carmel Marathon locations with a single campaign. We handle fulfillment, coordination with Carmel Marathon teams, and execution—you just approve and ship product.
Every activation includes digital touchpoints through Carmel Marathon's member communications—email, app notifications, and social. Extend your reach beyond the endurance race walls.
Attribute Carmel Marathon sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.
Launch your first sampling campaign in days, not months.
Use geo-targeting and retailer data to identify which Carmel Marathon locations have the highest concentration of your target shoppers.
We coordinate directly with Carmel Marathon HQ and local teams. Products ship to your selected locations, and Carmel Marathon staff execute the activation.
Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how Carmel Marathon sampling drives revenue.
Real feedback from brands that have activated at Carmel Marathon locations
What impressed us most was how seamlessly the sampling activation integrated into our event flow. The brand partners were professional, our ultra runners appreciated the chance to discover new products relevant to their sport, and it honestly elevated the overall quality of our race experience.
Working with brands through this platform has added a meaningful revenue stream to our marathon operations without feeling intrusive. Our participants engaged authentically with the vendors, and we received dozens of positive comments about the curated product selection at the finish line.
The product sampling activation we hosted brought incredible energy to our race expo. We saw a 40% spike in foot traffic during the event, and our athletes genuinely appreciated the opportunity to try new nutrition and gear brands. It was a win-win that strengthened our community relationships.