Trusted by 500+ CPG Brands

Sample at Caliber Living with Recess

Reach 26.4K++ students across 22 Caliber Living locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.

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Caliber Living product sampling
2.4K+
Samples at Caliber Living
26.4K+
Consumer Reach
22
Caliber Living Locations
63%+
Avg Engagement Rate

Trusted by Leading Brands

Liquid I.V.
Red Bull
Clif Bar
KIND
Kraft Heinz
Anheuser-Busch
La Croix
GT's Kombucha

Reach Consumers Where They Study

Caliber Living locations deliver engaged students in premium, brand-safe environments.

Audience

Reach students during . Caliber Living's 26.4K++ students are —making them ideal for brands in .

Premium Brand Environment

Caliber Living is a trusted destination for students. Your brand appears alongside a curated experience, not in a cluttered retail aisle.

Retailer Shopper Targeting

Target Caliber Living locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with Caliber Living locations most likely to drive sales at your target stores.

Turnkey at Scale

Activate 22 Caliber Living locations with a single campaign. We handle fulfillment, coordination with Caliber Living teams, and execution—you just approve and ship product.

Omnichannel Amplification

Every activation includes digital touchpoints through Caliber Living's member communications—email, app notifications, and social. Extend your reach beyond the university housing complex walls.

Measurable Retail Impact

Attribute Caliber Living sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.

How It Works

Launch your first sampling campaign in days, not months.

1

Target Caliber Living Locations

Use geo-targeting and retailer data to identify which Caliber Living locations have the highest concentration of your target shoppers.

2

Launch Your Campaign

We coordinate directly with Caliber Living HQ and local teams. Products ship to your selected locations, and Caliber Living staff execute the activation.

3

Measure Retail Impact

Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how Caliber Living sampling drives revenue.

What Brands Are Saying

Real feedback from brands that have activated at Caliber Living locations

The activation we hosted through Caliber Living brought in way more engagement than we expected. Not only did residents appreciate trying new snacks and products, but it opened up a conversation about potentially hosting more events like this throughout the year as a revenue opportunity for our property. The platform made the whole coordination process seamless.

CO

Collegiate Commons at Maple Ridge

Brand Partner

We partnered with Caliber Living to host a beverage brand sampling last semester and it was honestly one of the best decisions we made. Our residents were thrilled to have something fun and free happening on-campus, and the brand rep told us they signed up over 200 new loyalty members in just four hours. It really strengthened our community vibe too.

NO

Northside Student Residences

Brand Partner

Members loved the smell of the product and the functionality of the size of the product.

GE

Get W

Brand Partner

Frequently Asked Questions

How does pricing work?
You pay a flat cost per sample distributed. Pricing varies by venue type, geography, and campaign size. There are no hidden fees, no platform costs, and no long-term commitments required. We provide a detailed proposal before any campaign begins.
What kind of venues can I target?
Recess works with 10,000+ venues across dozens of categories including fitness studios, yoga studios, gyms, coworking spaces, salons, spas, hotels, and more. You can filter by venue type, location, audience demographics, and traffic volume to find the perfect match for your brand.
How do I track results and measure ROI?
Every campaign includes a real-time dashboard showing samples distributed, venue locations, photo recaps, and consumer feedback. After each campaign, you receive a detailed report with engagement metrics, geographic reach, and venue-level performance data to measure impact.
What is the minimum order for a campaign?
There is no strict minimum, but we recommend starting with at least 500 samples to generate meaningful data across multiple venues. Most brands start with a pilot in one or two markets and scale from there based on results.