Reach 78.4K++ athletes across 17 Cal Tri Events locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.
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See how brands are reaching consumers at Cal Tri Events locations.
Cal Tri Events locations deliver engaged athletes in premium, brand-safe environments.
Reach athletes during . Cal Tri Events's 78.4K++ athletes are —making them ideal for brands in .
Cal Tri Events is a trusted destination for athletes. Your brand appears alongside a curated experience, not in a cluttered retail aisle.
Target Cal Tri Events locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with Cal Tri Events locations most likely to drive sales at your target stores.
Activate 17 Cal Tri Events locations with a single campaign. We handle fulfillment, coordination with Cal Tri Events teams, and execution—you just approve and ship product.
Every activation includes digital touchpoints through Cal Tri Events's member communications—email, app notifications, and social. Extend your reach beyond the endurance race walls.
Attribute Cal Tri Events sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.
Launch your first sampling campaign in days, not months.
Use geo-targeting and retailer data to identify which Cal Tri Events locations have the highest concentration of your target shoppers.
We coordinate directly with Cal Tri Events HQ and local teams. Products ship to your selected locations, and Cal Tri Events staff execute the activation.
Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how Cal Tri Events sampling drives revenue.
Real feedback from brands that have activated at Cal Tri Events locations
We partnered with Cal Tri Events to host a sports nutrition brand sampling at our race expo, and it was fantastic. The athletes loved having access to new products pre-race, and the brand's team was professional and well-organized. It added real value to the overall event experience without feeling forced or intrusive.
We've hosted multiple brand activations through this platform, and each one has strengthened our event's reputation as a premium experience. The sponsors are vetted and aligned with our audience's values, which means our participants actually want to interact with the booths. It's been a win-win—brands get quality sampling opportunities, and we get enhanced race amenities our community genuinely appreciates.
Cal Tri Events connected us with a hydration company that wanted to activate at our half-marathon and full-marathon event. The sampling station became one of the most visited spots on the course, and we actually generated additional revenue through the partnership fee. Our runners appreciated having options during the race, and we got great feedback on their community engagement.