Trusted by 500+ CPG Brands

Sample at BTE Run Series with Recess

Reach 22.2K++ runners across 5 BTE Run Series locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.

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BTE Run Series product sampling
1.2K+
Samples at BTE Run Series
22.2K+
Consumer Reach
5
BTE Run Series Locations
100%+
Avg Engagement Rate

Trusted by Leading Brands

Liquid I.V.
Red Bull
Clif Bar
KIND
Kraft Heinz
Anheuser-Busch
La Croix
GT's Kombucha

Reach Consumers Where They Run

BTE Run Series locations deliver engaged runners in premium, brand-safe environments.

Audience

Reach runners during . BTE Run Series's 22.2K++ runners are —making them ideal for brands in .

Premium Brand Environment

BTE Run Series is a trusted destination for runners. Your brand appears alongside a curated experience, not in a cluttered retail aisle.

Retailer Shopper Targeting

Target BTE Run Series locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with BTE Run Series locations most likely to drive sales at your target stores.

Turnkey at Scale

Activate 5 BTE Run Series locations with a single campaign. We handle fulfillment, coordination with BTE Run Series teams, and execution—you just approve and ship product.

Omnichannel Amplification

Every activation includes digital touchpoints through BTE Run Series's member communications—email, app notifications, and social. Extend your reach beyond the 5K run walls.

Measurable Retail Impact

Attribute BTE Run Series sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.

How It Works

Launch your first sampling campaign in days, not months.

1

Target BTE Run Series Locations

Use geo-targeting and retailer data to identify which BTE Run Series locations have the highest concentration of your target shoppers.

2

Launch Your Campaign

We coordinate directly with BTE Run Series HQ and local teams. Products ship to your selected locations, and BTE Run Series staff execute the activation.

3

Measure Retail Impact

Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how BTE Run Series sampling drives revenue.

What Brands Are Saying

Real feedback from brands that have activated at BTE Run Series locations

The activation we hosted felt seamless from start to finish—the brand came prepared, the samples were relevant to our audience, and it created a real buzz around race day. Our members are still talking about it, and we've already booked another brand for next quarter.

UR

Urban Stride Running Club

Brand Partner

We partnered with a sports nutrition brand for our spring race and were thrilled with how engaged our runners were at the sampling station. It brought in an additional revenue stream we didn't expect, and our participants appreciated the chance to discover products that actually matter to their fitness journey.

SU

Sunrise City 5K

Brand Partner

This was our first time doing a product sampling event and we were nervous, but it honestly strengthened our community vibe. The brand brought energy, our runners got genuine value from trying new gear, and we earned commission that helped offset our event costs—win-win-win.

GR

Greenwood Park 10K

Brand Partner

Frequently Asked Questions

How does pricing work?
You pay a flat cost per sample distributed. Pricing varies by venue type, geography, and campaign size. There are no hidden fees, no platform costs, and no long-term commitments required. We provide a detailed proposal before any campaign begins.
What kind of venues can I target?
Recess works with 10,000+ venues across dozens of categories including fitness studios, yoga studios, gyms, coworking spaces, salons, spas, hotels, and more. You can filter by venue type, location, audience demographics, and traffic volume to find the perfect match for your brand.
How do I track results and measure ROI?
Every campaign includes a real-time dashboard showing samples distributed, venue locations, photo recaps, and consumer feedback. After each campaign, you receive a detailed report with engagement metrics, geographic reach, and venue-level performance data to measure impact.
What is the minimum order for a campaign?
There is no strict minimum, but we recommend starting with at least 500 samples to generate meaningful data across multiple venues. Most brands start with a pilot in one or two markets and scale from there based on results.