Reach 22.2K++ runners across 5 BTE Run Series locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.
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See how brands are reaching consumers at BTE Run Series locations.
BTE Run Series locations deliver engaged runners in premium, brand-safe environments.
Reach runners during . BTE Run Series's 22.2K++ runners are —making them ideal for brands in .
BTE Run Series is a trusted destination for runners. Your brand appears alongside a curated experience, not in a cluttered retail aisle.
Target BTE Run Series locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with BTE Run Series locations most likely to drive sales at your target stores.
Activate 5 BTE Run Series locations with a single campaign. We handle fulfillment, coordination with BTE Run Series teams, and execution—you just approve and ship product.
Every activation includes digital touchpoints through BTE Run Series's member communications—email, app notifications, and social. Extend your reach beyond the 5K run walls.
Attribute BTE Run Series sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.
Launch your first sampling campaign in days, not months.
Use geo-targeting and retailer data to identify which BTE Run Series locations have the highest concentration of your target shoppers.
We coordinate directly with BTE Run Series HQ and local teams. Products ship to your selected locations, and BTE Run Series staff execute the activation.
Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how BTE Run Series sampling drives revenue.
Real feedback from brands that have activated at BTE Run Series locations
The activation we hosted felt seamless from start to finish—the brand came prepared, the samples were relevant to our audience, and it created a real buzz around race day. Our members are still talking about it, and we've already booked another brand for next quarter.
We partnered with a sports nutrition brand for our spring race and were thrilled with how engaged our runners were at the sampling station. It brought in an additional revenue stream we didn't expect, and our participants appreciated the chance to discover products that actually matter to their fitness journey.
This was our first time doing a product sampling event and we were nervous, but it honestly strengthened our community vibe. The brand brought energy, our runners got genuine value from trying new gear, and we earned commission that helped offset our event costs—win-win-win.