Reach 122.0K++ festival-goers across 13 Breakaway Music Festival locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.
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See how brands are reaching consumers at Breakaway Music Festival locations.
Breakaway Music Festival locations deliver engaged festival-goers in premium, brand-safe environments.
Reach festival-goers during . Breakaway Music Festival's 122.0K++ festival-goers are —making them ideal for brands in .
Breakaway Music Festival is a trusted destination for festival-goers. Your brand appears alongside a curated experience, not in a cluttered retail aisle.
Target Breakaway Music Festival locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with Breakaway Music Festival locations most likely to drive sales at your target stores.
Activate 13 Breakaway Music Festival locations with a single campaign. We handle fulfillment, coordination with Breakaway Music Festival teams, and execution—you just approve and ship product.
Every activation includes digital touchpoints through Breakaway Music Festival's member communications—email, app notifications, and social. Extend your reach beyond the music festival walls.
Attribute Breakaway Music Festival sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.
Launch your first sampling campaign in days, not months.
Use geo-targeting and retailer data to identify which Breakaway Music Festival locations have the highest concentration of your target shoppers.
We coordinate directly with Breakaway Music Festival HQ and local teams. Products ship to your selected locations, and Breakaway Music Festival staff execute the activation.
Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how Breakaway Music Festival sampling drives revenue.
Real feedback from brands that have activated at Breakaway Music Festival locations
We partnered with a major beverage brand for sampling activations across three of our summer festivals, and it was incredible. The sampling stations became a natural gathering point that actually extended attendee dwell time, and our sponsor was thrilled with the engagement metrics. It's rare to find a partnership that genuinely benefits both the brand and the festival experience.
Working with brands on product sampling activations has opened up a whole new revenue stream for us beyond ticket sales and concessions. We hosted a wellness brand sampling station last month and it felt totally aligned with our festival vibe—attendees appreciated the free samples and it didn't feel forced or intrusive at all.
The activation we did with a sports nutrition company was phenomenal for building community buzz. Not only did we earn activation fees, but our attendees got genuine value from discovering new products, and the brand representative was professional and respectful of our festival atmosphere. Definitely planning to do more of these.