Reach 4.6K++ athletes across 1 Boulderthon locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.
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See how brands are reaching consumers at Boulderthon locations.
Boulderthon locations deliver engaged athletes in premium, brand-safe environments.
Reach athletes during . Boulderthon's 4.6K++ athletes are —making them ideal for brands in .
Boulderthon is a trusted destination for athletes. Your brand appears alongside a curated experience, not in a cluttered retail aisle.
Target Boulderthon locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with Boulderthon locations most likely to drive sales at your target stores.
Activate 1 Boulderthon locations with a single campaign. We handle fulfillment, coordination with Boulderthon teams, and execution—you just approve and ship product.
Every activation includes digital touchpoints through Boulderthon's member communications—email, app notifications, and social. Extend your reach beyond the endurance race walls.
Attribute Boulderthon sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.
Launch your first sampling campaign in days, not months.
Use geo-targeting and retailer data to identify which Boulderthon locations have the highest concentration of your target shoppers.
We coordinate directly with Boulderthon HQ and local teams. Products ship to your selected locations, and Boulderthon staff execute the activation.
Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how Boulderthon sampling drives revenue.
Real feedback from brands that have activated at Boulderthon locations
The energy drink brand that sampled at our ultra race brought incredible enthusiasm to the course. Our participants were excited to try something new mid-run, and the brand's team was professional and respectful of our event logistics. We ended up with a potential multi-year partnership and our athletes keep asking when they're coming back.
Hosting a recovery supplement company at our spring marathon activation definitely elevated the post-race experience. Runners loved the personalized recommendations, and we made some unexpected revenue from the venue partnership that helped offset our event costs. It's nice when brands understand our audience and actually add value instead of just pushing products.
We partnered with a sports nutrition brand for sampling at our autumn half-marathon, and it was honestly one of our best events yet. The activation brought in sponsors we wouldn't have connected with otherwise, and our runners appreciated having quality products to test during training season. It felt like a natural fit for our community and generated some great word-of-mouth.