Trusted by 500+ CPG Brands

Sample at Ars Nova with Recess

Reach 3.0K++ concertgoers across 1 Ars Nova locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.

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Ars Nova product sampling
1.3K+
Samples at Ars Nova
3.0K+
Consumer Reach
1
Ars Nova Locations
100%+
Avg Engagement Rate

Trusted by Leading Brands

Liquid I.V.
Red Bull
Clif Bar
KIND
Kraft Heinz
Anheuser-Busch
La Croix
GT's Kombucha

Reach Consumers Where They Experience

Ars Nova locations deliver engaged concertgoers in premium, brand-safe environments.

Audience

Reach concertgoers during . Ars Nova's 3.0K++ concertgoers are —making them ideal for brands in .

Premium Brand Environment

Ars Nova is a trusted destination for concertgoers. Your brand appears alongside a curated experience, not in a cluttered retail aisle.

Retailer Shopper Targeting

Target Ars Nova locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with Ars Nova locations most likely to drive sales at your target stores.

Turnkey at Scale

Activate 1 Ars Nova locations with a single campaign. We handle fulfillment, coordination with Ars Nova teams, and execution—you just approve and ship product.

Omnichannel Amplification

Every activation includes digital touchpoints through Ars Nova's member communications—email, app notifications, and social. Extend your reach beyond the concert walls.

Measurable Retail Impact

Attribute Ars Nova sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.

How It Works

Launch your first sampling campaign in days, not months.

1

Target Ars Nova Locations

Use geo-targeting and retailer data to identify which Ars Nova locations have the highest concentration of your target shoppers.

2

Launch Your Campaign

We coordinate directly with Ars Nova HQ and local teams. Products ship to your selected locations, and Ars Nova staff execute the activation.

3

Measure Retail Impact

Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how Ars Nova sampling drives revenue.

What Brands Are Saying

Real feedback from brands that have activated at Ars Nova locations

Ars Nova made it incredibly easy to partner with quality brands for activations at our space. Not only did it drive incremental ticket sales and bar revenue on event nights, but our attendees loved the curated sampling experiences—it's become a signature part of what makes our events special.

TH

The Catalyst Performance Venue

Brand Partner

Working with Ars Nova to coordinate a beverage sampling activation was seamless from start to finish. Our Friday night crowd was incredibly engaged with the brand, and we appreciated the additional revenue stream that helped offset slower midweek nights.

VE

Velvet Underground Music Hall

Brand Partner

The energy that a well-executed product sampling activation brings to our venue is undeniable. We hosted a sports nutrition brand last month and saw both increased dwell time and positive feedback from attendees who felt the brand genuinely cared about connecting with our community.

RI

Riverside Amphitheater Events

Brand Partner

Frequently Asked Questions

How does pricing work?
You pay a flat cost per sample distributed. Pricing varies by venue type, geography, and campaign size. There are no hidden fees, no platform costs, and no long-term commitments required. We provide a detailed proposal before any campaign begins.
What kind of venues can I target?
Recess works with 10,000+ venues across dozens of categories including fitness studios, yoga studios, gyms, coworking spaces, salons, spas, hotels, and more. You can filter by venue type, location, audience demographics, and traffic volume to find the perfect match for your brand.
How do I track results and measure ROI?
Every campaign includes a real-time dashboard showing samples distributed, venue locations, photo recaps, and consumer feedback. After each campaign, you receive a detailed report with engagement metrics, geographic reach, and venue-level performance data to measure impact.
What is the minimum order for a campaign?
There is no strict minimum, but we recommend starting with at least 500 samples to generate meaningful data across multiple venues. Most brands start with a pilot in one or two markets and scale from there based on results.