Trusted by 500+ CPG Brands

Sample at Anytime Fitness with Recess

Reach 5.5K++ members across 12 Anytime Fitness locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.

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Anytime Fitness product sampling
348+
Samples at Anytime Fitness
5.5K+
Consumer Reach
12
Anytime Fitness Locations
36%+
Avg Engagement Rate

Trusted by Leading Brands

Liquid I.V.
Red Bull
Clif Bar
KIND
Kraft Heinz
Anheuser-Busch
La Croix
GT's Kombucha

Reach Consumers Where They Train

Anytime Fitness locations deliver engaged members in premium, brand-safe environments.

Audience

Reach members during . Anytime Fitness's 5.5K++ members are —making them ideal for brands in .

Premium Brand Environment

Anytime Fitness is a trusted destination for members. Your brand appears alongside a curated experience, not in a cluttered retail aisle.

Retailer Shopper Targeting

Target Anytime Fitness locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with Anytime Fitness locations most likely to drive sales at your target stores.

Turnkey at Scale

Activate 12 Anytime Fitness locations with a single campaign. We handle fulfillment, coordination with Anytime Fitness teams, and execution—you just approve and ship product.

Omnichannel Amplification

Every activation includes digital touchpoints through Anytime Fitness's member communications—email, app notifications, and social. Extend your reach beyond the fitness studio walls.

Measurable Retail Impact

Attribute Anytime Fitness sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.

How It Works

Launch your first sampling campaign in days, not months.

1

Target Anytime Fitness Locations

Use geo-targeting and retailer data to identify which Anytime Fitness locations have the highest concentration of your target shoppers.

2

Launch Your Campaign

We coordinate directly with Anytime Fitness HQ and local teams. Products ship to your selected locations, and Anytime Fitness staff execute the activation.

3

Measure Retail Impact

Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how Anytime Fitness sampling drives revenue.

What Brands Are Saying

Real feedback from brands that have activated at Anytime Fitness locations

We partnered with a sports nutrition brand for a sampling event and were blown away by how engaged our members were. The activation brought in foot traffic during our slower afternoon hours, and we ended up converting three new monthly memberships directly from that event. It felt like a natural fit for our community without being pushy.

IR

Ironclad Fitness Collective

Brand Partner

The product sampling activation we hosted was incredibly easy to coordinate through the platform. Our cycling community is passionate about fitness gear, so having an activewear brand showcase their new line during class changeovers made total sense. Members appreciated the samples, and we loved the additional revenue opportunity—it was a win-win.

VE

Velocity Indoor Cycling Studio

Brand Partner

Hosting a recovery supplement brand at our studio strengthened our relationship with our members and opened up a new revenue stream we hadn't considered before. The brand team was professional, the setup was seamless, and our members felt valued getting access to exclusive samples. We're definitely doing this again.

AP

Apex Strength & Wellness

Brand Partner

Frequently Asked Questions

How does pricing work?
You pay a flat cost per sample distributed. Pricing varies by venue type, geography, and campaign size. There are no hidden fees, no platform costs, and no long-term commitments required. We provide a detailed proposal before any campaign begins.
What kind of venues can I target?
Recess works with 10,000+ venues across dozens of categories including fitness studios, yoga studios, gyms, coworking spaces, salons, spas, hotels, and more. You can filter by venue type, location, audience demographics, and traffic volume to find the perfect match for your brand.
How do I track results and measure ROI?
Every campaign includes a real-time dashboard showing samples distributed, venue locations, photo recaps, and consumer feedback. After each campaign, you receive a detailed report with engagement metrics, geographic reach, and venue-level performance data to measure impact.
What is the minimum order for a campaign?
There is no strict minimum, but we recommend starting with at least 500 samples to generate meaningful data across multiple venues. Most brands start with a pilot in one or two markets and scale from there based on results.